Senior Director, Web Strategy & Growth

What we're looking for

We are looking for a Senior Director, Web Strategy & Growth to lead the strategic direction of the SurveyMonkey website and drive growth for our rapidly scaling SaaS business. Reporting to the Vice President of Product Marketing, you will lead a team overseeing web marketing, SEO, web growth and web PMO. You will lead a team of innovative, data-driven leaders and establish our self-serve/e-commerce channel as the key driver of our success and trajectory.  

You will

• Execute a comprehensive website strategy aligned with our goals by assessing industry trends, customer needs, and emerging technologies to identify opportunities for website enhancement and innovation.
• Oversee the daily operations of the company website, ensuring it delivers an exceptional user experience, meets performance metrics, and supports lead generation and conversion goals. Collaborate with cross-functional teams to update and optimize website content, functionality, and design.
• Lead efforts to enhance the user experience (UX) across the website, ensuring intuitive navigation, clear messaging, and streamlined processes. Conduct regular audits, analyze user data, and implement data-driven improvements to maximize customer satisfaction and engagement. 
• Build a short-term and longer-term roadmap for SEO to help deliver growth globally for SurveyMonkey. Partner with cross-functional colleagues in product, engineering, brand, research, and content to develop alignment and prioritization for SEO projects.
• Identify areas for improvement in the customer journey, landing pages, and conversion funnels, and implement strategies to drive higher conversion rates. This will involve conducting A/B tests, usability tests, and other methods to validate hypotheses and make data-driven decisions.
• Coordinate with the IT and development teams to ensure the website's infrastructure, security, and performance meet industry standards. Oversee website maintenance, including bug fixes, updates, and integrations with third-party tools and platforms.
• Partner with data analytics team to establish KPIs and monitor website performance using analytics tools. Provide comprehensive reports to senior management, highlighting key insights, trends, and recommendations for improvement.
• Build and lead a high-performing web team, providing guidance, mentorship, and professional development opportunities. Foster a collaborative and results-driven culture, promoting innovation and continuous improvement.

You have

• Bachelor's degree in marketing, business administration, computer science, or a related field. 
• 5+ years of experience with website management, digital marketing, and UX optimization in either a high volume Product Led Growth software company or a consumer e-commerce website.
• Experience with SEO principles, website analytics, and conversion rate optimization techniques.
• Familiarity with web development technologies, content management systems (CMS), and website performance optimization.
• Knowledge of industry trends, emerging technologies, and best practices in website management and digital marketing.

Who we are and what we do

Momentive (NASDAQ: MNTV), maker of SurveyMonkey, is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Our vision is to improve human experiences by amplifying individual voices. Learn more at Momentive.ai.

What we offer our employees

The base pay provided for this position ranges from $195,840/year - $294,400/year depending on geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses, commissions, and/or equity may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

In addition, we've won multiple Culture and Employee awards, including Comparably's Best Workplace for Women and Diversity and Best Company for Perks and Benefits and Work-Life Balance, and received recognition for our forward-looking benefits policies, including best workplace for parents, vendor benefits standards, and our annual holiday refresh.

Our commitment to an inclusive workplace

Momentive is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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