Senior Email Marketing Associate

Senior Email Marketing Associate

Alma is seeking a data-driven Senior Email Marketing Associate to join our growing marketing team. The Senior Email Marketing Associate will produce email campaigns and programs in support of our overall lifecycle strategy, with a focus on B2B provider engagement and lifecycle management. As a highly cross-functional contributor to the business, you will support channel optimization to help deliver key outcomes across multiple departments.

Reporting to Alma’s Lifecycle Marketing Manager, the Senior Email Marketing Associate will be instrumental in ensuring Alma members are informed about and obtaining maximum value from their membership. The ideal candidate demonstrates high growth potential to evolve into a management role as the business matures. We are also looking for folks who have a deep passion for our mission and the future of mental health.

What you’ll do:

• Day-to-day execution of Alma’s email programs and campaigns, including setup, audience segmentation, quality assurance, monitoring, and reporting.
• Drive a data-driven approach by managing email reporting dashboards, monitoring trends, and making recommendations based on results.
• Contribute to list management, including data sanitation, consolidation, segmentation, and suppression.
• Support the implementation of transactional, promotional, and informational content strategies that improve customer retention and engagement.
• Become a systems expert, cultivating extensive knowledge of our marketing technology stack and database sources to ensure data pipeline integrity (Marketo, Looker, Salesforce).
• Develop and maintain processes for campaign calendar management, ongoing optimization of our newsletter and campaign build processes to drive efficiencies Establish a working relationship with stakeholders in our Product, Operations, and Data teams.
• Execute, report and provide recommendations on A/B testing efforts across CRM channels.
• Participate in email marketing thought leadership and lifecycle strategy building.
• Drive success in platform governance, email deliverability, best practices, and compliance with HIPAA regulations.

Who you are:

• You have 1-2 years of hands-on experience with enterprise level email marketing automation platforms (Eloqua, Pardot, Hubspot, Marketo).
• You have a desire to gain in-depth knowledge of email best practices to increase deliverability, engagement, and conversion.
• You are comfortable working autonomously and are not afraid to suggest meaningful actions.
• You have a basic understanding of HTML and CSS concepts, specifically in email.
• You are able to manage multiple projects simultaneously, with different audiences and stakeholders.
• You are analytically-minded and have a foundation in experimentation and testing to drive incremental channel optimization, make decisions grounded in data, and are comfortable navigating and manipulating data in spreadsheets
• You have B2B marketing experience; experience working in a membership-based environment and B2C context are strong plusses.
• You have solid written and verbal communication skills and the ability to work collaboratively and proactively with cross-functional teams.
• You are passionate about Alma's mission and the future of mental health care.

Benefits:

• We’re a remote-first company 
• Health insurance plans through Aetna (medical, dental, and vision), including FSA & HSA plans
• 401k plan (Roth and Traditional)
• Free access to One Medical, Teladoc, and Health Advocate 
• Monthly therapy, wellness, and ClassPass fitness stipends
• Co-working space membership access
• Monthly work-from-home stipend to power your wifi, lunches, coffee, and more 
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans 
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Unlimited PTO 

Salary Band: $75,000 - $100,000

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy. 

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.