Senior Email Marketing Campaign Manager, US

Are you ready to take your email marketing skills to the next level? Join Branch’s Global Demand Generation Marketing team and lead the charge in shaping our email marketing strategy and execution. Your role will be pivotal in driving pipeline and revenue growth.  If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you.  

As a Sr. Email Marketing Campaign Manager, you’ll get to:

• Strategy: Develop global and regional email nurture strategy to fuel pipeline and revenue growth, aligned to integrated campaigns framework, buyer’s journey and ABM strategy
• Execution: Take ownership of all email campaigns execution via Marketo, identify A/B testing opportunities to optimize conversion rates, utilize customer data to personalize email campaigns. Manage and roll out Outreach emails and campaign blitzes for the SDR team, working with Field Marketing and Product Marketing on planning and execution.
• Messaging: Craft compelling copy across email (nurture and sales outbound) and landing pages in collaboration with marketing, sales, product marketing and content teams.
• Creative: Work closely with the creative team to develop compelling email content, graphics, and templates that align with our brand and messaging.
• Audience: Identify and manage target email audience, prioritize email calendar and maintain email database health
• Stakeholders: Collaborate closely with the rest of the marketing team to integrate email nurture into the Go-To-Market strategy for ABM Vertical/ Enterprise accounts
• Analytics: Measure key performance indicators (KPIs) and leading metrics, build reports, conduct analysis to assess and communicate performance identifying areas for improvement. Monitor SDR Outreach sequences adoption and ensure email content offer is up to date.
• Innovation: Stay up-to-date with email marketing trends and pilot new tactics to maximize the impact and achieve business objectives
• Email Compliance Management: Maintain email marketing compliance with applicable laws and regulations (e.g., CAN-SPAM, GDPR) and uphold best practices for data privacy and security

You’ll be a good fit if you have:

• 8+ years of experience in email marketing in the B2B SaaS space
• Ability to work strategically and tactically on email nurtures
• Courage to take the initiative, pilot and evaluate new program types
• Experience using data and metrics to develop strategy and drive program improvements
• Ability to collaborate cross functionally with stakeholders and other marketing teams effectively.
• Well-organized, project management-oriented with great attention to detail
• Proficient in Marketo, Salesforce and email outreach tools like Outreach
• Strong email copywriting skills with an ability to tailor messages to different audiences

This role will be based at our Palo Alto, CA office and is eligible to be fully in office, hybrid or fully remote in California or Washington. This role is not eligible for remote work in any other location.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Palo Alto, CA, is $159,000 - $203,000.

Please note that this information is provided for those hired in Palo Alto, CA only. Compensation for candidates outside of Palo Alto, CA will be based on the candidate’s specific work location. 

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.