Senior Engagement Automation Manager

Amplitude is the pioneer in digital optimization software. More than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to power their digital products. Amplitude makes product data accessible to every member of an organization, empowering them to make data-driven decisions that fuel faster product innovation and growth. As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables creation of better products, ability to solve complex problems, and drive more powerful solutions. In order to make diversity possible, we commit to striving to create an environment of inclusion: an environment focused on psychological safety, empathy, and human connection, which will allow employees of all backgrounds to feel the care they need to thrive. 

About The Role & Team

Are you a marketing automation expert that is passionate about making customers successful? Then this is the role for you. This is a Customer Success & Marketing hybrid role where you will leverage marketing tools and practices to motivate customer behavior and help our customers reach their goals. 

As the Sr. Engagement Automation Manager you will leverage the tools and practices to help motivate customer behavior and help our customers reach their goals. In this role you will design, test and launch automated omni-channel communications to customers to help customers reach their goals. As a member of the Digital CS function, you will leverage our technology stack to build hyper-personalized digital engagements for customers. 

 As a Senior Engagement Automation Manager, you will: 

• Manage our Digital Orchestration System to ensure the right customers, get the right message, at the right time 
• Lead the overall development, testing, execution and maintenance of digital campaigns 
• Collaborate with Customer Journey Managers to translate high-level engagement needs into engagement implementation including targeting and design
• Copy edit emails and in app posts  to drive customer behavior 
• Partner with the Data Strategist on segmentation strategy, program performance and data quality 

You'll be a great addition to the team if you have:

• 5+ years of marketing automation experience preferably a focus on post-sale engagement
• Hands on experience using messaging orchestration systems (Intercom experience is a bonus) to deliver a cohesive digital customer experience
• Strong understanding of customer segmentation and survey development strategy
• An operational approach with a bias toward improving processes, documenting best practices and reducing technical debt
• Experience prioritizing across multiple stakeholders, thoroughly scoping technical needs and finding creative solutions to technical challenges
• Excellent written communication skills and understanding of communications best practices 
• Strong champion of the end user with viewpoints of what good digital customer engagement should look like
• Analytical mindset and experience tracking program performance and customer journey mapping (with Amplitude or a similar tool)

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view. 

We care about the well-being of our team: along with excellent health insurance, we offer flexible time off, a monthly wellness stipend, a generous parental leave, a subscription to Modern Health, and a generous Learning & Development stipend. 

The Product: Amplitude is a digital optimization system – we help companies understand their users, rapidly release better product experiences, and ultimately grow their business. We’re super proud of what we’ve built and continue to expand: a platform that empowers  companies to thrive in the digital era. 

Other fun facts about Amplitude: 

• Amplitude is a tech company to bet your career on in 2021, according to Business Insider.
• Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL. 
• Amplitude is the #1 product analytics solution according to G2.
• Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
• We’re a global and fast-growing team! We’ve hired more than 300 people in 2021 and have operations in San Francisco (HQ), New York, Amsterdam, London, Paris and Singapore.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

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