Senior Enrollment Marketing Manager

The Role: 

Carrot is seeking a Senior Enrollment Marketing Manager to lead the strategy and execution of multi-channel marketing campaigns that will accelerate member enrollment (through a combination of content, virtual webinars, on-demand resources, email, digital, direct mail, and other channels) with a focus on relationship building and data-driven testing and optimization.

This role will be responsible for working with the Implementation and Customer Success teams to develop a thoughtful marketing strategy for a specific portfolio of Carrot’s Enterprise and Health Plan customers focused on attracting, exciting, and engaging eligible employees. This includes consulting on marketing best practices, building and maintaining key growth KPIs, fielding enrollment marketing requests from Carrot customers, and ultimately driving strategy to drive member enrollment.

The ideal candidate has an entrepreneurial spirit, a passion for health and technology, the ability to consult with and lead clients, and a successful track record working cross-functionally with internal and external stakeholders to drive member acquisition.

The Team: 

We are a team of high performers who are ready and excited to meet the next person to join our bright, caring, and passionate growth and engagement team dedicated to ensuring employees are aware of their Carrot benefit and what it offers, how to enroll, and how to get the most out of the benefit. This role will report to Carrot’s Director, Enrollment Marketing.

Minimum Qualifications: 

• 5-7 years of marketing experience

• 4-5 years of experience leading campaigns for large enterprise or health plan clients in a high-growth company or consultancy (benefits experience preferred)

• 3-4 years of experience leading campaigns for large health plan clients 

• Comfort and flexibility with the ambiguity inherent in a fast-paced startup environment

• Curious marketer; you are unafraid to ask questions and have an insatiable sense of curiosity to ask why and/or figure it out

• Excellent analytical skills; you are eager to dig into the campaign results, interpret the data, draw conclusions, and share insights to inform what’s next

• Ability to develop deep relationships with customers, partners, and internal stakeholders and lead strategic enrollment discussions with customers

• Stellar project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale  

• Ability to prioritize and focus your efforts on the highest-impact opportunities

• Self-starter with strong written and oral communication skills

• Track record of building client recognition, influence, and trust 

• Effective stakeholder management, cross-functional collaboration across time zones

• Must demonstrate an ability to quickly learn new technologies and growth tools/platforms (e.g. building landing pages in CMS tool)

• Ability to troubleshoot and problem-solve across teams and tools

• Some knowledge with Asana, Salesforce, and Domo a plus

Compensation: 

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $135,000.00 - $145,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.