Senior Event Marketing Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Facebook, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Event Marketing Manager

Adyen is looking for a creative, hands-on, and organized Senior Event Marketing Manager to support our largest and most strategic events. This role will work from our New York City office and report directly to the Head of Event Marketing, North America. 

The Event Marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through event marketing. In this role, you’ll be responsible for planning, setting up and optimizing a wide-range of events from conferences and trade shows to ​​roundtables and webinars. 

The ideal candidate is a 360° marketer experienced in meeting revenue-based goals through  integrated event programs. This is a matrixed role collaborating across the North America and Global Marketing teams to generate sales accepted opportunities. 

What you’ll do:

• Collaborate closely with the wider local, regional and global acquisition counterparts to integrate events into effective customer acquisition programs. Work closely together with sales and marketing leadership to define the event calendar. 
• Plan, execute and manage our largest industry conferences. Strategically scale our presence to build powerful event concepts that meet the event objectives.
• Identify gaps in strategy and build net new event programs to engage key target verticals, enhancing our market presence. 
• Plan and manage effective invitation and follow-up tactics in alignment with marketing goals. This includes target list preparation, incorporation of ABM tactics, coordination with commercial teams, creative asset development, and leveraging marketing automation and CRM functionalities. 
• Plan, brief and implement event assets in alignment with marketing goals and the event objectives. Ensure all stakeholders are regularly updated and well-prepared. 
• Regularly evaluate event effectiveness based on revenue impact, cost effectiveness and attendee satisfaction, share learnings and optimize future activities based on the learnings.  

Who you are:

• 7+ years of experience in an event management role.
• B2B marketing experience required
• Strong background in event planning with an integrated approach. Experience across a wide range of event formats is a requirement. 
• Proven experience delivering creative and successful events that meet set objectives. 
• You thrive in a fast-paced environment and you bring structure in order to drive the best outcomes. 
• Balance between strategic & hands-on: From developing a strategy to execution and optimization. You’re willing to try new things – you fail fast and you learn fast.
• You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
• Ability to travel domestically and internationally 20%+

The annual base salary range for this role is $130,000-$155,000; to learn more about our compensation philosophy, please click here.

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.