Senior Events Marketing Manager

Join SADA as a Senior Events Marketing Manager!

Your Mission 

SADA is seeking an experienced Senior Events Marketing Manager to own SADA’s North American event marketing strategy and execution. To fulfill this role you have exceptional leadership and communication skills, a deep understanding of event marketing strategy and operations, and validated experience executing best-in-class events. You are passionate about producing eye-opening and unforgettable events. You will drive the strategy, execution, and return on investment of SADA-hosted events, conferences, and third party tradeshows and speaking submissions. You'll work very closely with internal executives, field marketing, solution marketing, sales, and customer success teams.

This opportunity requires someone with excellent organization and planning skills who can work autonomously with minimal supervision, but can also work effectively with others collaborating within a team environment. Someone who thrives in a very fast-growing, high-energy consultancy-minded environment that demands and rewards leadership, initiative, resourcefulness, and individual contribution.

You have lots of events experience (virtual and in-person) and you love to be a creator and hands-on project manager. You aim for excellence, and strive to create best-in-class experiences. You are a multi- tasker, highly reciprocal, and a leader. You are someone who thrives in a fast paced environment and likes being responsible for large events. You will do whatever it takes to get the job done on time and on budget..

SADA

SADA is a market leader in professional services and award-winning Google Cloud partner. SADA goes all-in to solve our customers’ biggest business challenges. By removing obstacles, speeding time to value, and making the impossible possible, we help organizations maximize every opportunity in the cloud. We are an established and growing Google Cloud go-to-market leader poised for fast growth, and the event marketing program is a key part of that trajectory. The Senior Event Marketing Manager is a strategic member of the demand generation team at SADA, reporting to the Head of Marketing for North America.

Responsibilities

• Lead the strategic planning of the annual events calendar and budget
• Plan, execute, and handle all aspects of conferences and event sponsorships, including coordination of logistics such as creative, agenda, speakers, partner sponsors, engagement, promotional materials, landing pages/form fills, any logistics for in-person events such as catering, equipment, company travel requirements, etc.
• Plan and execute SADA’s annual customer conference, SADA IMPACT
• Plan and execute all of SADA’s national or Google partnered virtual/hybrid events, experience with key event platforms, video tools, polling, sweepstakes, etc, to make the best virtual experience possible and represent SADA’s brand.
• Work cross-functionally with the field marketing/demand generation team to plan and execute the pre, during, and post event nurture and engagement programs
• Handle individual event budgets, with focus on delivering high quality leads and generating pipeline, while maximizing the return on investment of each event
• Manage external vendor relationships, including negotiating budgets and contracts
• Work closely with internal teams to ensure each event meets the overall goals of the company
• Create goals, KPIs and metrics-based reporting during the entire lifecycle of events, including post-mortem qualitative and quantitative metrics.

Required Skills & Experience:

• Experience leading and executing event participation/sponsorship contracts and then fulfilling the deliverables, including booth selection, lead retrieval, bag drops, advertisements, etc.
• For in-person events, direct pre-event operations, including: venue selection, budget creation and forecasting, excellent contract negotiation, booth preparations, event staffing, signage creation, ordering collateral and promotional items, purchasing and shipping supplies, housing and travel coordination, on-site services, etc.
• Experience managing the multi-channel event experience to boost event engagement and return on investment, including email, direct mail, web, and social marketing programs
• Experience managing large scale events (ex customer conferences), including planning, execution, and reporting
• Strong ability to operate in a fast paced environment and manage a high-volume event calendar
• Able to work in a complex, highly collaborative team environment
• Excellent written and spoken communication with the ability to write marketing collateral in multiple tones/voices as appropriate
• Superb organization skills and be deadline and schedule oriented, yet able to flex with dynamically changing priorities
• Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency/pivot plans
• Strong knowledge of the tradeshow industry and ‘must-attend’ digital marketing events, knowledge of Cloud and industry-specific (Insurance, Financial Services, Healthcare, etc) events a plus
• Min 5 years of successful field marketing experience for B2B high tech, SaaS and/or Cloud industry
• Experience with HubSpot, NetSuite and event management platforms. 
• Travel: Approximately 1-2 events per quarter
• Bachelor’s degree in marketing, communications, or related field

Pathway to Success 

#BeOneStepAhead: At SADA, we are in the business of change. We are focused on leading-edge technology that is ever-evolving. We embrace change enthusiastically and encourage agility. This means that not only do our teams know that change is inevitable, but they embrace this change to continuously expand their skills, preparing for future customer needs. 

Your success starts by positively impacting the direction of a fast-growing practice with vision and passion. You will be measured by the breadth, magnitude, and quality of your contributions, your ability to develop creative campaigns, how well you collaborate with your peers, and the marketing savviness you bring to help increase the SADA brand, execute high-impact events, and drive net new leads into the funnel.  

Expectations

Required Travel - 10-15% travel to conferences and other related events, both internal and external. 

Onboarding/Training - The first several weeks of onboarding are dedicated to learning and will encompass learning materials/assignments and compliance training, as well as meetings with relevant individuals. Details of the timeline are shared closer to the start date. 

Job Requirements

Required Qualifications: 

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years B2B marketing experience, especially in field marketing, with specific focus in technology
• Experience in the technology industry and familiarity with the SaaS/Cloud sector a plus
• Experience with event planning and management, as well as speaker and budget management
• Experience with Google Workspace and Hubspot automation tool a plus
• Highly organized and detail-oriented with the ability to handle various tasks simultaneously, all in a very fast-paced environment 
• Clear, thoughtful communicator across all levels within and outside of an organization, from the leadership team to customers
• Inquisitive and collaborative with a positive attitude and go-getter mentality
• Quantitative, analytical, and problem-solving skills; should feel comfortable with basic data analysis and be able to use data to make decisions and provide reporting to management
• Results-oriented with a solid understanding of how to prioritize and execute against a strategy 
• Always looking for room to improve workflows, processes, execution, relationships, etc. and able to push the boundaries of what more can be done