Senior Executive, Performance Creative Strategy

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Company Overview

Warner Bros. Discovery is a leading media and entertainment company that creates and distributes premium content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO GO, MAX, Warner Bros., Discovery, TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.

Your New Role

Warner Bros. Discovery seeks a Senior Executive, Performance Creative Strategy for Warner Bros. Discovery, APAC based in Singapore.

The ideal candidate will be passionate about television, movies, entertainment, and technology. He/she will have a deep understanding of digital performance marketing and be a champion for the consumer. Finally, the right candidate must be a "doer" who can consistently deliver world-class campaign execution through flawless project management.

This role is part of a team that believes in working fast, being accountable, and relentlessly challenging the status quo. This is a small lean team, and as such candidate will need to be able to have good cross-functional collaboration and get in the trenches to drive work forward and have a high output. This role will be responsible for day-to-day creative ad management and operations of HBO GO digital marketing and subscriber acquisition programs.

Your Role Accountabilities

• The role will lead creative ad management across all digital platforms, working closely with creative services team, growth marketing strategy team and media buying team to understand, consolidate and roll out marketing asset requirements.
• Plan, traffic and apply relevant tracking taxonomies across digital creative acquisition materials (for mobile app and website) for SEM, social media, display advertising campaigns, programmatic, etc.
• Assist on reviewing and adapting copy creations for assets trafficked across digital channels.
• Help to plan, execute, and measure test-and-learn initiatives across ad creatives and landing pages to optimize conversion.
• Ensure the quality and accuracy of all creative requirements to be used on Google, Meta, and other digital platforms.
• Interface with internal teams, external partners, and vendors to drive superior digital creative execution. Act as a project leader, marshalling the efforts of internal teams and partners to deliver accurate campaign trafficking.
• Be part of the planning process for digital marketing, give voice to operational requirements and operations. Understand strategy and know how key digital platforms (e.g. Facebook/Instagram, YouTube) work from a paid advertising perspective.

Qualifications & Experience

• 2+ years of experience in creative trafficking or project management
• Ability to self-manage while handling projects under tight deadlines
• Strong communication and organizational skills
• Familiar with digital planning and implementation
• Proficiency in Microsoft Office tools, Excel proficiency a must
• Strong analytical mindset with ability to measure, test & refine
• Data-driven and proven ability to analyze data to extract insights
• Comfortable with fast-paced and demanding environments, possessing high level of intellectual curiosity, and strong judgment in the face of ambiguity

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].