Senior Experience Strategist

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

Our team in Chicago is a core part of Team DDB, an integrated agency team developing and delivering state-of-the-art marketing solutions geared towards recruiting best-in-class candidates for the US Army. We are building a modernized platform to target, attract, manage and nurture prospects interested in joining the US Army via state-of-the-art customer experiences, as well as bolster the strength of the mission critical organization protecting our borders. We’re building and configuring marketing technology and communications to drive personalization across the entire recruitment journey.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The Senior Strategist is part of the Experience Strategy team and will play a key role in the campaign strategy process from preliminary research + planning, through evaluating performance. As an integral part of the Strategy team, you must have both a strong analytical mindset as well as a firm understanding of the user experience to uncover data-driven insights that can fuel user-centric optimizations for campaigns. A close working partnership with the Experience Analytics team is needed to understand KPIs and performance metrics to ensure optimization is part of the continuous cycle. The ideal candidate possesses a strong work ethic and is savvy, motivated, positive, and curious.

YOUR RESPONSIBILITIES:

• Serve as collaborative member of the Strategy team, including participation in brainstorms, work sessions, strategy development, creative development reviews, research, analytics, reporting, etc.
• Work with content and creative teams to inspire great work through lateral thinking, knowledge of channel and industry best practices and actionable strategies informed by meaningful data insights.
• Develop business rules for complex CRM campaigns, communicate to internal technology team
• Collaborate with the Marketing Sciences team to establish KPIs and define the learning and testing agenda.
• Work with the Marketing Sciences team to understand results and identify strategic areas for optimization.
• Make connections between program results and business situation, market dynamics, and consumer trends.
• Become an expert on client business, category and most importantly client customers
• Maintain up-to-date knowledge of evolving CRM best practices.
• Identify content strategy needs, gaps & opportunities across the customer journey
• Performing content audits to assess how well existing content is performing
• Use data, customer research, social intelligence and content analytics to inform future topics and optimize engagement

REQUIRED SKILLS:

• Bachelor’s Degree in related field or equivalent experience
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Experience writing, editing or collaborating on brief development, marketing documents and creative materials
• Experience with content strategy a plus, but not required
• Data-driven, critical thinking marketer who has an ability to proactively identify key areas of opportunities.
• Solid organizational and problem-solving skills.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint presentations.
• Excellent attention to detail.
• Firm understanding of user experience
• Excellent oral and written communication and presentation skills

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $105,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.