Senior Field Marketing Associate

Senior Field Marketing Associate

Alma is seeking a mission-driven Senior Field Marketing Associate to join our growing marketing team. The Senior Field Marketing Associate will play a key role in creating and driving demand for providers looking to join Alma’s community and deliver affordable and accessible mental health care.  

Working on the Demand Generation team, you will be responsible for vetting and executing field marketing initiatives in the mental health care industry to educate and engage providers of Alma’s brand to increase brand awareness and generate demand. This will include developing relationships with partner organizations, identifying the best opportunities and events for Alma, and execution of these opportunities. The Senior Field Marketing Associate will have the unique opportunity to contribute in developing the field marketing function from the ground up. This role reports to the Campaign Marketing Manager.

What you’ll do:

• Collaborate closely with the campaign manager to build a field marketing plan that integrates with growth and marketing goals
• Review inbound paid partnership requests and develop a vetting process to identify provider-facing partnership opportunities
• Build and nurture relationships with partner organizations to continuously research and stay up-to-date on relevant industry events 
• Work cross functionally to plan and execute tactics that may include but are not limited to content syndication, e-blasts, direct mail, webinars, virtual, or in-person events. Maintain ongoing communication with stakeholders associated with each of those tactics
• Measure the impact of the field marketing plan by reporting and analyzing results of the tactics identifying pipeline contribution or optimizing areas of opportunity
• Own and manage a portion of the national partnerships budget
• 15% domestic travel will be required

Who you are:

• You have 1-3 years of relevant work experience; in a high growth startup is a plus 
• You can demonstrate your ability in B2B marketing or event planning with some experience in trade show planning; healthcare industry experience is a plus 
• You have project management skills, with a proven ability to prioritize and lead multiple tasks from conception to completion 
• You are a great communicator being the liaison between internal teams and external partner organizations  
• You have exposure to Excel, marketing automation platforms (MAPS), email send platforms (ESPs) and/or customer relationship management systems (CRMs); experience in Marketo and Salesforce is a plus 
• You enjoy solving challenges and can organize and marshal resources to get things effectively and efficiently done 
• You are a creative thinker; ruthless prioritizer; have relentless attention to detail 
• You have a passion for Alma’s mission and the future of mental health

Benefits:

• We’re a remote-first company 
• Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
• 401k plan (Roth and traditional)
• Free Alma platform access 
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend to power your wifi, lunches, coffee, etc 
• Pet discount program through United Pet Care 
• Financial perks and rewards through BenefitHub
• Free EAP access through LifeWorks 
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans 
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Unlimited PTO

Salary Band: $75,000-$100,000 

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy. 

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.