Senior Field Marketing Manager

Summary

As the Senior Field Marketing Manager, you will be responsible for building a North American field marketing strategy that’s both thematic, repeatable, scalable and focused on pipeline progression and closing business. With this role, you’ll also handle execution of various event types including but not limited to: sponsored conferences, membership activations and account-based event initiatives to continue our growth trajectory. This role will foster tight alignment with sales leaders, campaign managers and other internal stakeholders to drive and enable pipeline growth for the business. 

What You’ll Do

• Work with the Director of Demand Generation & Advertising to design the North American (NA) Field Marketing strategy and execution that drives pipeline growth across the NA region.

• Command reporting tools to communicate on performance of marketing programs and activity in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics.

• Build repeatable processes that enable the Workiva business to scale across the region.

• Grow the field motion by being hands-on with execution while mentoring and coaching the team to optimize and maximize efficiency.

• Partner with the sales team on strategy, targeting, and an account approach for thematic field initiatives.

• Build pre & post event Sales enablement materials that focus on driving qualified pipeline, opening opportunities and ways to accelerate closing business

• Lead the strategy for executing data-driven integrated field programs in partnership with other marketing teams to reach target audiences and in alignment with strategic market moments to extend reach.

• Build and maintain relationships with external partners, including agencies, vendors, and industry organizations to drive customer engagement and generate leads.

• Develop and implement measurement plans to evaluate the effectiveness of field marketing programs and campaigns and adjust as necessary to optimize performance.

• Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values.

• Have a strong goal and outcome orientation to marketing efforts.

What You’ll Bring

• 6 years of field marketing experience with direct responsibility of field marketing services, B2B SaaS Regional field marketing highly preferred. 

• Bachelor's degree, with emphasis in marketing preferred, or equivalent combination of education and experience in a marketing.

• Experience in designing & delivering a Field Marketing, B2B SaaS framework is desired

• Experience developing and executing successful lead gen and sales enablement marketing plans, specifically in account based marketing frameworks

• Track record of collaborating with sales leaders, regional teams and other key stakeholders

• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time

• Proficiency in Marketo and Salesforce, with the expertise to derive recommendations and informed decisions from the data.

• Strong demand generation experience building multi-touch, integrated campaigns 

• Excellent strategic thinking skills with ability to make data-driven decisions

How You’ll Be Rewarded:

• Salary range in the US: 

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.