Senior Field Marketing Manager

At Sanity.io we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model create and automate content the way their business works accelerating digital development and supercharging content operations efficiency. Companies like SKIMS Figma Riot Games Anthropic COMPLEX Nordstrom and Morningbrew are using Sanity to power and automate their content operations. Sanity recently raised an $85M Series C led by GP Bullhound and is backed by leading investors including ICONIQ Growth Threshold Ventures Heavybit and Shopify as well as founders from Vercel WPEngine Twitter Mux Netlify and Heroku. This funding has positioned Sanity for accelerated growth and we're looking for ambitious people to join us on this journey.

About the role

We're looking for a Senior Field Marketing Manager to own and execute our industry events and partner events strategy. You'll be the driving force behind Sanity's presence at key industry conferences developer events and partner summits that connect us with technical decision-makers across the web content and AI landscape.

This role sits at the intersection of marketing sales and partnerships. You'll work closely with sales to develop pre- and post-event strategies that turn event presence into qualified pipeline. You'll partner with our partnerships team to build and scale co-marketing events that enable our agency and technology partners to drive enterprise deals.

The ideal candidate has experience running large-scale industry events and partner programs with significant budgets and knows how to translate event investment into measurable pipeline outcomes.

What you'll do

• Own the industry events strategy: Plan execute and optimize our presence at major industry conferences AI conferences and developer events (AI devWorld JS Nation VercelAI React/Vite CascadiaJS AI D-Congress Emerce Day and more)

• Collaborate on partner events: Work with the partnerships team on co-marketing events including Partner Summits and agency-driven events

• Lead pre/post-event sales alignment: Develop comprehensive strategies with sales to maximize event ROI from targeted outreach before events to follow-up campaigns that convert attendees to pipeline

• Manage overall field marketing budgets: Oversee event budgets in the $1M+ range annually optimizing spend against pipeline generation and MQL targets

• Measure and report on impact: Track event performance against S2 generation MQL targets and pipeline contribution. Use data to continuously improve event selection and execution

• Directed end-to-end on-site logistics managing real-time execution and serving as the central liaison between organizers and sponsors to guarantee operational excellence.

Who you are

• 7+ years of experience in field marketing event marketing or demand generation with a focus on industry events

• Proven track record managing large event portfolios with large budgets

• Experience in the web content management developer tools or AI space. You understand the ecosystem and the audiences we're targeting.

• Strong sales alignment skills you know how to partner with sales teams to turn event presence into qualified pipeline

• Experience at a growth-stage or enterprise company with sophisticated GTM motions

• Data-driven mindset you measure everything and optimize based on results

• Excellent project management skills you can juggle multiple events vendors and stakeholders simultaneously

• Willingness to travel this role requires regular travel to events across the US and internationally

• Located in the Continental United States

Nice to have

• Experience marketing to developers and technical decision-makers

• Background at a CMS DXP or content-focused company

• Experience with executive event programs and C-level audience engagement

• Familiarity with ABM strategies and account-based event marketing

What we can offer

• A highly-skilled inspiring and supportive team

• Positive flexible and trust-based work environment that encourages long-term professional and personal growth

• A global multi-culturally diverse group of colleagues and customers

• Comprehensive health plans and perks

• A healthy work-life balance that accommodates individual and family needs

• Competitive stock options program and location-based salary

Who we are

Sanity.io is a modern flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences customized workflows and content models that reflect their business.

Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth Threshold Ventures Heavybit and Shopify as well as founders of companies like Vercel WPEngine Twitter Mux Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers we exist for our customers we are hel ved and we love type two fun ! Read more about our values here!

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent a diversity of perspectives ideas and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age marital status disability or gender identity.