Senior Field Marketing Manager - Enterprise

What You'll Do:

• Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline goals
• Be a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions
• Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activity
• Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities
• Identify strategy for field event activities with sales, execute promotion and collaborate with the event operations team
• Report on regional events providing insights on areas of optimization, business outcomes, and return on investment
• Align with the integrated marketing team to develop and support the overall go-to-market plan
• Partner with demand generation and content teams to execute and adopt field marketing campaigns and ABX for target accounts
• Evaluate, select, and manage vendors that contribute to regional marketing programs

What You'll Bring:

• Bachelor's degree and/or 8 years of marketing /sales experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company
• Experience with account-based marketing is a plus
• Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
• Experience working cross functionally with sales 
• Experience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc

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