Senior Field MCC Professional – Field Insights

Introduction
IBM Field Marketing & Communications (Field M&C) represents IBM in the market. They work with our global clients partners and the media as well as engaging with sellers and the local level. The Field Activation Unit within Field M&C supports the Field M&C community to successfully plan and execute to achieve their objectives. As part of Field Activation Field Insights provide data-driven market context to inform decision making across Field Marketing and Communication.

At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
In this role you will support our Field M&C teams in our Geographies with annual and quarterly planning by providing relevant market context that needs to be considered as part of the planning process this includes assessment of impact of the macro environment technology market and competition that could impact IBM positioning and marketing execution. You will embed local relevant market knowldge into key initiatives to ensure local relevant plans. The role requires leadership communication consultative and research skills to assess needs review and analyze data and engage with stakeholders to create awareness and drive action.

Responsibilities include:

• Develop a Geo and market specific view related to: Buyer needs; competitive dynamics; opportunities and threats arising from the external environment.
• Leveraging analysts’ data understand and represent IBM’s position and performance relative to the market and other vendors
• Visualise the views that will enable teams to engage and drive actions.
• Develop a biannual market view to support the Campaign planning process
• Engage with Geo M&C leadership on a regular basis to determine workstreams to embed external market context where needed.
• Drive initiatives to automate access to relevant data and insights and develop and execute a communication plan to enable teams with access to relevant data and insights.

This is a Hybrid role attendance to the office will be required only 3 times peer week
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Required Technical and Professional Expertise

• 5+ Years experience in Market Research / Primary Research and Marketing strategy and planning
• Data analysis
• Project Management
• Experience in working in B2B Technology environment.

Preferred Technical and Professional Expertise

• Strong critical thinking skills
• Excellent verbal and written communication skills and demonstrated listening skills
• Strong ability to scope and deliver an analytical project

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