Senior Global Marketing Manager, Partial Knees - Memphis

General Summary:

Reporting to the VP of Marketing, this role has global marketing responsibility for the global partial knee portfolio. The Global Marketing Manager is responsible for developing and ensuring execution of all aspects of the global product strategy for the partial knees segment. Responsibilities include developing global product strategy & execution plan, portfolio life cycle management & exit strategies, pricing, product positioning, executing product launches, competitive analysis, KOL development, market research, forecasting, budgeting, and market shaping activities. Emphasis on creating meaningful marketing message and the tools for downstream marketing to utilize.

The Global marketing manager will be the marketing leader working in collaboration with downstream partners on developing downstream programs to support the worldwide S&N commercial organization.

Essential Job Functions:

• Develop and own the partial knee strategic plan, including but not limited to:
• Development of strategy and yearly aligned business plans for their segment, including portfolio Life Cycle strategy - validate through VOC activities and alignment with regions
• Manage WW surgeon consultants & and assist with innovation and advisory boards

New product development:

• Based on the strategic plan, be the marketing lead for NPI projects leading the following activities: gathering key market insights in order to develop products that address customer need, work together with the regions on the business case, work together with R&D/PMO to support the formation of the surgeon design team take the project through the various stage gates approvals
• Work with cross functional team to ensure all aspects of a successful product launch including pricing, portfolio mix shift & product exit strategies, forecasting, launch materials, sales training, claims development, etc are aligned and to time plan
• Initial launch implementation and hand off to the regions

Forecasting and allocation of product:

• Partner with the supply team on forecast, build plans and set cadence
• Develop proposals for portfolio mix shift including product exit strategies & phase out plans together with supply & manufacturing teams to ensure LCM activities are aligned across business
• Review of global capex and forecasting & lead communication form supply to regional teams.
• Prioritization of key markets, and allocation when in supply constraints.

Commercial/marketing activities for their products:

• Lead the creation of marketing literature for their portfolio: Include surgical techniques, sales sheets, surgeon facing marketing, digital campaigns, etc
• Liaise with medical education on customer education plans
• Liaise with sales training with sales force education package including any train the trainer activities with local sales teams or regional/country marketing teams.
• Partner with clinical team for evidence & research needs
• Face to face customer visits and selling in top strategic countries
• Own the centris/needs assessment process

Deep market knowledge:

• Ongoing insights and interactions with markets and customers.
• Be the expert in their field, through market research, clinical papers, conference attendance, KOL discussions

Requirements:

Education:

• B.S. degree required.

Experience:

• 5+ years of marketing experience with experience specific to medical device marketing. Prior orthopedic and/or marketing experience preferred.
• Demonstrated ability to develop and execute a business/franchise strategy Excellent interpersonal and communication skills, both written & verbal.
• Ability to influence at all levels in an organization; excellent collaboration and negotiation skills. Innovative approach with self-motivation and resiliency.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.