Senior Global Product Manager Shoulder Upper Extremities - Austin, TX

Upper Extremity Senior Product Manager

Job Description

The Senior Global Product Manager is responsible for directing efforts on executing upstream marketing strategies and tactics required to drive growth in the highly competitive Shoulder Upper Extremity Market. The Senior Global Product Manager will work closely with R&D, Product Development, Clinical, Quality, Supply Chain, and Sales to drive portfolio strategy. The Senior Global Product Manager takes a proactive approach to understanding unmet needs in market, materials and market dynamics in the global orthopedics market. This position will serve a key role as marketing lead for new product development programs and business development due diligence.

Responsibilities:

• Develop and maintain a deep understanding of the shoulder and upper extremity market landscape: market trends, customer priorities, and competitive landscape

• Project management of global marketing activities such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and global financial valuations

• Translate a five year product portfolio strategy into annual global strategic marketing plan

• Builds strong matrix partnerships with sales management, field sales, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities, realistic assessment of capabilities, and proactive prioritization/allocation of shared resources.

• Marketing lead for NPD process to drive marketing deliverables to completion. Maintain product progress through key NPD milestones and the launch of new products. Includes:

• Collaborate with R&D to accurately translate customer needs to product features

• Work with cross-functional team to meet milestones to ensure timely product launches

• Communicate project status and challenges and make recommendations for swift and appropriate resolution.

• Develop all relevant financial analysis and plans

• Lead launch planning and execution activities

• Interface with cross-functional teams to ensure revenue objectives are met. Specific deliverables may include:

• Develop/maintain forecast planning for inventory requirements

• Develop/recommend product portfolio marketing strategies to achieve revenue, profitability a and market share objectives

• Liaise with other business units and divisions to leverage new and existing product technologies to maximize sales

• Identify market needs/problems via Voice of Customer activities including, but not limited to: customer discussions, surgical case observations, complaint analysis, quantitative and qualitative market research

Lead Business Development due diligence efforts as needed

• Establish ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups)

• Provide technical product support both in the field and in corporate offices

• Perform global pricing analysis and set pricing strategy

• Design, develop and participate in market research, competitive analyses, and campaign development

• Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.

Competencies:

• Strong leadership, motivation and team building skills

• Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value

• Highly collaborative with ability to meet needs of multiple stakeholders

• High energy and engaging; Ability to build relationships and influence across a global organization

• Excellent, confident communication skills with the ability to communicate with and present to audiences at every level

• Excellent communication, relationship-building, and project management skills are critical to success

• Proven ability to operate in a dynamic environment with a sense of urgency

• Willingness to "roll up sleeves" to perform at all levels and assist in areas outside of core responsibilities

• Excellent verbal, written and presentation skills

• Familiarity with executing new product launches

• Excellent excel and power point skills

• Understanding of competitive products and go to market models is a plus

Experience:

5+ years demonstrated marketing experience preferably in the orthopaedic market.

This position reports to the Smith+Nephew Extremities Division which is headquartered in Austin, TX.

Travel Requirements: up to 40%

All field sales and or marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.