Senior Growth Associate

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bulk bags of highly-processed mystery pellets with a personalized subscription service that sends healthy, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. 

To date, The Farmer’s Dog has delivered over 200 million meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Senior Growth Associate will drive the development and execution of growth campaigns and initiatives including the referral program and one to one marketing channels focused on personalized interactions with our customers. They will also help conceptualize and recommend on future and ongoing strategy. A successful Senior Growth Associate will partner with both internal and external teams to execute regular A/B tests focused on driving and improving KPIs and metrics. They will report to the Growth Strategy Manager.

• Help drive the execution of ongoing growth campaigns (initial focus on referral strategy and communication).
• Work cross-functionally with relevant stakeholders internally & externally to implement initiatives including CX, retention, acquisition, DSI.
• Track & regularly report on campaigns advising strategy of growth campaigns.
• Drive and manage A/B and multivariate tests; deliver results as well as insights for the rest of the team.
• Proactively improve and develop new reporting dashboards unlocking insights and transparency into campaign performance.
• Make data-driven recommendations for how to adjust our approach to reach our goals.
• Research and recommend new opportunities and channels to scale one to one marketing channels - launch and lead new programs and initiatives.

• You are a strong communicator and detail-oriented.
• You have 3 - 5 years of experience in a marketing/growth role. 
• You have familiarity with Looker, Google Drive, RAID.
• You're passionate about pulling insights from data and are analytical in nature.

We support our team members with the flexibility to thrive, professionally and personally. All hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday.

NYC and Florida: Employees are required to be vaccinated against COVID-19 (in accordance with the CDC definition of vaccination) and provide proof thereof in order to work on-site at the New York City and/or Florida offices, unless the employee has an approved exemption (per state/local law) in place prior to the employee's start date.

Nashville: TFD requests that employees provide proof of vaccination on a voluntary basis prior to working on-site at the Nashville office, in line with local legislation.

The above RTO guidelines and vaccination policy is based on current local COVID-19 guidelines and is subject to change. We strongly encourage employees to take every necessary precaution to prioritize the safety of yourself and of those around you.

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

#LI-MF1