Senior Growth Marketing Manager - Mobile App

• App Performance Marketing
  • Own and scale app acquisition across Apple Search Ads and paid social app campaigns optimizing toward install efficiency and downstream funnel performance.
  • Develop and execute a testing roadmap across audiences creatives bidding strategies and campaign structures.
  • Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
  • Lead the creative testing strategy and translate performance insights into creative direction.
• App Store Optimization (ASO) & Storefront Conversion
  • Own ASO strategy and execution including keyword research metadata optimization creative strategy and conversion rate optimization to improve discoverability relevance and store conversion.
  • Leverage existing tooling (e.g. AppTweak Appsflyer) to identify opportunities monitor performance and inform testing priorities.
  • Manage and optimize App Store Product Pages Custom Product Pages (CPPs) and In-App Events to support seasonal campaigns promotions and product launches.
• App Store Merchandising & In-App Experiences
  • Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery engagement and conversion.
  • Collaborate with Product Marketing to translate positioning messaging and seasonal narratives into effective App Store and in-app experiences.
  • Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent.
• Funnel Ownership & Performance Analysis
  • Demonstrate a strong understanding of the app funnel from Open → Purchase identifying drop-offs and opportunities to improve media conversion and velocity.
  • Use a data-first approach to analyze performance drivers and translate insights into action.
  • Report on app growth KPIs and test results to key stakeholders with clear recommendations and next steps.
• Cross-Functional Collaboration
  • Partner closely with Product Marketing Creative Product Data Lifecycle/CRM and Core Performance teams to drive cohesive app growth initiatives.
  • Partner with Data and Engineering to ensure accurate app measurement and attribution including validating AppsFlyer event setup event naming and data integrity across the app funnel.
  • Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
  • Serve as the app growth subject-matter expert and point of accountability across the organization.

• 7+ years of experience in growth performance marketing or mobile app marketing with direct ownership of app acquisition and optimization with a strong emphasis on iOS.
• Proven experience managing Apple Search Ads Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI CPA LTV CVR).
• Strong understanding of mobile app attribution and measurement including SKAN frameworks AppsFlyer and best practices for event taxonomy attribution windows and performance validation.
• Hands-on experience with ASO including keyword strategy metadata optimization creative testing and store conversion optimization.
• Experience owning App Store Product Pages Custom Product Pages and In-App Events.
• Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
• Experience partnering cross-functionally with Product Marketing Product Creative and Data teams.
• Comfortable operating in a fast-paced test-and-learn environment with a high degree of ownership and autonomy.
• Excellent communication and presentation skills with the ability to clearly articulate insights and recommendations.

• Courageous Care - empathy with backbone; caring enough to be clear
• Craftsmanship - pride in what we build and who it’s for; ownership end-to-end
• Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel

What We Do

Mixbook is an award-winning design platform that gives people unrivaled creative freedom to tell their stories through beautiful personalized photo goods. Since our start we’ve helped more than 6 million people create one-of-a-kind books cards prints and calendars earning over 35000+ 5-star reviews and becoming the #1 rated photo book service in the US. Our platform blends trend-forward design with a powerful intuitive editor - so every product reflects the creator’s personal style. We believe every photo holds a story worth telling and we’re here to help people share those stories in ways that last. Behind the scenes we’re building the future of memory-making. Our modern cloud architecture and emerging technologies - including AI-driven design photo curation and image discovery - power an experience that makes it easier and more inspiring to capture and share life’s most important moments.

Why Work With Us

Human connection drives everything we do - in our platform products and culture. We measure success together lead with the Golden Rule and put people over profits. Our collaborative inclusive environment reflects the same care and creativity we bring to every product we make.

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