Senior Growth Marketing Manager
Company
FusionAuth
Location
Greater Denver Area
Type
Full Time
Job Description
Job Title: Sr. Growth Marketing Manager
Location:ย Denver, CO or U.S. Remote
About FusionAuth
FusionAuth is a fast-growing startup and leading provider of customer identity and access management (CIAM) software headquartered in Denver, Colorado. Our mission is to make authentication and authorization simple and secure for every developer. Our product helps businesses securely manage customer identities and access, ensuring a seamless and safe user experience for some of the largest brands in the world. We are committed to delivering exceptional value and satisfaction to our clients through top-notch service and support. With a great team and strong investors, we are expanding our team to help accelerate our growth and take FusionAuth to the next level.
Job Summary
We are seeking a results-driven and experienced Senior Outbound Growth Marketing Manager to join our marketing team. This role will focus on driving targeted outbound demand generation efforts in close partnership with our sales team. The Senior Outbound Growth Marketing Manager will design and execute tailored campaigns that engage high-value accounts, increase pipeline, and accelerate revenue growth. This role is ideal for a marketer who thrives on aligning strategy with execution, optimizing outreach campaigns, and driving measurable business impact.
Responsibilities
- Collaborate with sales to identify, prioritize, and target high-value accounts based on the Ideal Customer Profile (ICP).
- Develop and execute personalized outbound campaigns tailored to specific accounts and buyer personas.
- Manage cold email campaigns using tools like Smartlead and HubSpot, focusing on optimization for engagement and conversions.
- Partner with sales to create and execute personalized outreach strategies, integrating email, messaging sequences, and sales collateral.
- Design templates, messaging, and enablement materials to support outbound sales efforts.
- Collaborate with content, design, and demand generation teams to align messaging and ensure cohesive execution across campaigns.
- Track and analyze outbound campaign performance, reporting insights and recommendations to key stakeholders.
- Continuously test, refine, and improve outbound processes, tools, and strategies to maximize efficiency and impact.
Qualifications
- 5+ years of experience in B2B marketing, focusing on outbound demand generation, ABM, or sales enablement.
- Proven success in designing and executing outbound campaigns that drive pipeline and revenue growth, particularly in enterprise or high-value account environments.
- Hands-on experience with tools like Smartlead, HubSpot, or similar platforms, with knowledge of email deliverability best practices.
- Exceptional messaging and copywriting skills, capable of crafting tailored outreach content that resonates with technical and business decision-makers.
- Strong understanding of sales and marketing alignment and experience collaborating with sales teams to achieve shared goals.
- Data-driven mindset with a focus on tracking, reporting, and optimizing campaign performance.
- Familiarity with ICP development, sales collateral creation, and account-targeting strategies.
Preferred Qualifications
- Experience in SaaS, IT, or security industries targeting enterprise buyers or technical audiences.
- Familiarity with ABM frameworks and tools such as 6sense, Demandbase, or Terminus.
- Expertise in cold email campaign performance analysis and optimization.
Compensation
- $120k-$150k expected base salary*
Date Posted
12/05/2024
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