Senior Growth Marketing Manager

SUMMARY 

Wiz is looking for a Senior Growth Marketing Manager to own pipeline generation from our digital marketing channels and support Wiz’s international expansion. You’ll collaborate with a team of channel experts and local ecosystem to drive demand and revenue growth from Paid Search, Paid Social, Display, and other local paid media initiatives that align to our pipeline generation objectives in target markets and to our prospects’ priorities in these locales. 

WHAT YOU’LL DO 

• Partner with channel experts to execute strategy and drive investment across our digital channels (Paid Search, Paid Social, SEO, Email, CRO, Display, 3rd Party) across international markets (EMEA, APAC, LatAm) 

• Own our international digital marketing budget and report on performance and pipeline targets 

• Adapt to local content themes, messaging, and creative to support pipeline creation in target markets 

• Grow a database of decision-makers in top accounts to ensure marketing aircover to high-value prospects 

• Map and prioritize our TAM using a combination of first and third party sources, own target list creation in partnership with local BDR and Sales partners for target markets for use across our digital channels 

• Analyze lead conversion and ROI and maximize top converting lead sources to support BDR and Sales efforts 

• Help grow our international strategy across established and emerging markets with local platforms and partners to supplement our global investments 

• Provide visibility to sales leadership and sales ecosystem in region (i.e quarterly business reviews, digital roadmap, regional updates) 

• Design and execute local campaigns: full lifecycle ownership from ideation through to implementation and support 

WHAT YOU’LL BRING 

• 7+ years of experience in Digital Marketing, Growth Marketing, or Demand Generation role 

• Deep understanding of digital marketing platforms (Google Ads, Linkedin Ads) and tactics 

• Experience partnering with Business Development and Sales and owning a pipeline target 

• Data-driven and detail-oriented mindset to maximize ROAS 

• Experience managing digital marketing budgets and scaling to $1MPQ+ in ad spend 

• Bias towards aggressive experimentation and innovation to drive incremental performance 

• A self-starter who thrives in a fast-paced, high-growth start-up environment 

• Bonus: fluency in one or more non-English languages