Job Description
- Launch and scale acquisition channels, suitable for regional businesses; both web and mobile app.
- Run key accounts optimization (Yandex, VK, ASA, GA) for the regional business.
- Strategize, develop, and execute effective cross-channel campaigns to drive user acquisition, retention, expansion.
- Oversee the performance for each trusted account and adjust models if required (CPA, CPC, CPM etc).
- Collaborate with teams across the organization (customer support, creative, email operations, product managers, and UX team) to design, deploy, manage and measure programs across channels.
- Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
- Ensure a rapid pace of split (A/B) testing and experiments to optimize key performance metrics; analyze findings, and deploy winning campaigns
- Conduct market research to uncover key customer insights that drive positioning for our product as well as ideas for new features or benefits
- Manage optimization efforts for interactive components of landing pages, i.e. A/B and multivariate testing, and analyze campaign performance to derive actionable insight
- Present digital strategies, roadmaps, analysis/results and budgets to senior management
- Solid years of experience in user acquisition, performance marketing, or a closely related field.
- Track record in paid user acquisition for the crypto industry, preferable crypto marketplaces.
- Ability to converse well in English, native Russian is required to liaise with vendors.
- Ability to think strategically and effectively drive programs from inception to execution
- Expert knowledge of analytics and marketing technology software
- Hands-on experience with paid social platforms, DSPs, programmatic platforms and mobile app channels.
- Bachelor's degree preferred in Communication Marketing, Business, Communications, or similar discipline; advanced degree preferred
- Hands-on experience managing SEM, ASO, SEO and paid social campaigns using native UI (Google, FB, Yandex).
- Experience driving testing (A/B; MVT) and optimization.
- Familiarity with Lark, Excel, Google Analytics, Tableau, Appsflyer, Adjust, Yandex Metrics, VK metrics and other tracking tools.
- Comfort with working in a fast-paced environment, handling multiple priorities simultaneously.
- Competitive total compensation
- More that we love to tell you along the process!
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Date Posted
06/20/2023
Views
5
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