Senior Growth Marketing Manager

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500000 developers worldwide and an annual recurring revenue run rate exceeding $120M Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022 we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud on-prem and hybrid environments. As a remote-first globally distributed company we are building the infrastructure layer that powers the next generation of AI systems.

The marketing team at Runpod sits at the center of a developer-first PLG motion that already powers more than 500000 developers and a $120M+ ARR run rate with an emerging sales-assisted enterprise motion in parallel. The team owns brand product marketing content growth demand design and developer relations and partners closely with product engineering and sales. We move fast ship a lot and make decisions with imperfect data. We don’t do committee work or motivational copy. If you want to own a number see your work in production within days and shape how Runpod becomes the AI infrastructure developers trust this is the team.

We’re hiring a Senior Growth Marketing Manager to own the developer journey from sign-up through activation conversion and PQL generation. This is a senior individual contributor role focused on growing our PLG business: more developers signing up more of them activating quickly and more of them showing the in-product behavior that signals readiness for sales-assisted expansion. You’ll run cross-functional growth campaigns and partner directly with product brand design content and analytics to shape strategy and ship the experiments that move the funnel. You’ll report to the Head of Marketing. Success in this role moves the numbers we report to the board: new sign-ups activation rate self-serve ARR and qualified PQL volume into sales.

Your Impact: 

• Own the sign-up activation and PQL funnel end-to-end with clear quarterly targets on new sign-ups activation rate self-serve conversion and PQL volume into sales.
• Build the experimentation muscle for our PLG motion. Stand up a structured test calendar across landing pages sign-up flow console onboarding pricing and lifecycle programs and ship a meaningful number of wins per quarter.
• Shape how we attract and retain developers as our positioning evolves toward “the AI infrastructure developers trust.” You will have direct say in how that promise lands across channels and audiences.
• Be the connective tissue between marketing product brand and design. PLG doesn’t work without a tight feedback loop across these teams and you will own building it.

Responsibilities:

In your first 12 months you will be expected to own the following:

• Sign-up and conversion. Own the path from first visit to sign-up to first paid usage. Improve conversion across the homepage key landing pages pricing page and sign-up flow. Set targets instrument the funnel and ship a continuous stream of improvements.
• Activation. Partner with product and design on the in-console onboarding experience. Build lifecycle programs across email in-product messaging and community that reduce time-to-first-pod and lift activation rate. Own the activation metric.
• PQL generation. Define and refine our PQL model with sales and product. Build the programs in-product triggers and lifecycle plays that surface high-intent self-serve users to the sales team at the right moment. Own PQL volume quality and conversion to opportunity.
• Growth campaigns. Concept run and measure cross-functional growth campaigns aimed at acquiring and converting developers. Briefs creative direction with brand and design on-site experiences lifecycle and post-mortems live with you.
• Experimentation. Run a structured test program across landing pages sign-up flow pricing pages and console onboarding. Define hypotheses run tests document learnings and scale wins. Target a steady cadence of meaningful statistically valid wins.
• Cross-functional partnership. Partner directly with product on activation and pricing experiments with brand and design on creative and on-site experiences with content and PMM on positioning and conversion narratives with sales on PQL handoff and with DevRel on community-led growth.
• Analytics and reporting. Own the PLG growth dashboard. Pull from Snowflake product analytics and CRM. Surface insights weekly that change what we do next not just what we report.

Requirements:

• 6+ years of B2B growth marketing experience with at least 2 years in a senior individual contributor capacity owning sign-up activation or PQL metrics.
• Hands-on experience operating a PLG funnel: sign-up activation conversion expansion and self-serve to sales handoff. You can show specific funnel improvements you shipped and what they moved.
• Direct experience defining and operating a PQL model with sales and product including the in-product signals scoring and handoff motion that make it work.
• Track record running cross-functional growth campaigns end-to-end: brief creative with brand and design lifecycle on-site measurement and post-mortem.
• Strong analytical skills. Comfortable in SQL or a comparable tool. You can build your own dashboards and don’t need an analyst to ship a test.
• Experience marketing to developers ML engineers or technical buyers. You understand how technical audiences evaluate adopt and refer.
• Fluency with the modern PLG marketing stack: HubSpot or Marketo Customer.io or a comparable lifecycle tool a product analytics tool (Amplitude Mixpanel PostHog) GA4 and Looker or similar BI.
• Strong writer. You can brief a copywriter edit copy and write a landing page yourself when speed matters.
• Successful completion of a background check

Preferred:

• Experience at an AI infrastructure GPU cloud dev tools or developer-first SaaS company.
• Built or scaled a growth function from a small team into a structured program with clear KPIs and operating cadence.
• Familiarity with AI/ML workloads model deployment or inference economics. You don’t need to train models but you should be able to read API docs and have a credible conversation with our customers.
• Experience with community-driven growth (Discord Reddit GitHub Hacker News) and developer events.
• Prior Series A through Series C startup experience. Comfortable with ambiguity small teams and shipping in week-long cycles.
• Strong opinions lightly held. You’re direct you ship fast and you back your recommendations with data and second-order reasoning.

What You’ll Receive:

• The competitive base pay for this position ranges from $160000- $200000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors including the candidate’s experience qualifications and location
• Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth and you share in the upside.
• Generous medical dental & vision plans 
• Flexible PTO- take the time you need to recharge
• Most roles are remote work first with an inclusive collaborative teams utilizing slack as the main form of internal communication 
• Join a passionate team on the cutting edge of AI infrastructure — where culture learning and ownership are at the heart of how we scale.
• $1200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace

Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin age marital status protected veteran status disability status or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however we are currently unable to sponsor employment visas

What We Do

Runpod is pioneering the future of AI and machine learning offering cutting-edge cloud infrastructure for full-stack AI applications. Founded in 2022 we are a rapidly growing well-funded company with a remote-first organization spread globally. Our mission is to empower innovators and enterprises to unlock AI's true potential driving technology and transforming industries. Join us as we shape the future of AI. We are building Cloud services focused on accelerating AI adoption. Whether you're an experienced ML developer training a large language model or an enthusiast tinkering with stable diffusion we strive to make GPU compute as seamless and affordable as possible.

Why Work With Us

Our Guiding Virtues Give a sh*t - We want to work with people who care - about our customers and about each other. Look in the mirror - We deeply reflect on our own actions and seek to better ourselves. Courage over comfort - We tackle hard truths and tough situations directly even when it makes us uncomfortable.

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