Senior Growth Strategy Manager - Agencies
Job Description
Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas. We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more. In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!
Why is this role so important at Similarweb?
This role at Similarweb is to be an evangelist for Agencies around the world. You will be responsible for enabling Similarweb’s external marketing, Go-to-Market, and product teams to deliver value for your clients. Additionally, you’ll have the opportunity to directly advise a diverse set of the most influential strategic and independent agencies in the world on their strategic initiatives.
So, what will you be doing all day?
- Be the expert on the different Agency types and organizational structure
- Articulate different use cases, value propositions, and selling opportunities to support stakeholders such as marketing, go-to-market, solutions, and product teams
- Evaluate the industry’s sales funnel performance and provide guidance on increasing market penetration
- External Marketing & Evangelism
- Work with marketing and Go-To-Market to develop industry content (e.g. whitepapers, blogs) for brand building and prospecting
- Uncover relevant insights on industry and/or company trends to be delivered via emails and presentations to clients and prospects
- Promote the Similarweb brand through thought-leadership and media appearances (e.g. TV interviews, events)
- When relevant, partner with marketing and GTM to develop account-based marketing plans
- Go-To-Market Support
- Enable Sales Development Representatives with the right level of industry understanding to develop top-of-funnel opportunities
- Deeply engage with Sales and Account Managers to drive understanding of complex client problems and challenges and tie in Similarweb’s capabilities to solve those problems
- Meet with key client and prospect stakeholders and users to advise on strategy, deployment, and usage of Similarweb
- Provide industry-specific best practices and relevant client insights to support Go-To-Market activities
- Industry and Product Strategy: Provide a feedback loop with the Solutions Team (product & strategy) to help drive the product forwards with feature suggestions, market feedback, and validation with the Agency industry’s needs in mind
This is the perfect job for someone with:
- 7+ years of creative, marketing, or media agency experience
- Ability to explain the diverse types of Agencies and their activities
- Deep understanding of strategic and independent Agency organizational structure
- Ability to articulate the macro and micro business challenges facing Agencies
- Strong analytical, problem-solving, and critical thinking skills
- Ability to work independently, be proactive, and seek out opportunities
- Confident presenter and public speaker
- Passion for digital marketing and emerging trends in the digital landscape
- Highly skilled in Excel, Powerpoint, and Google equivalents
- Experience producing high-quality, client-facing materials
- Comfortable in a fast-paced and deadline-driven environment
- Client-facing experience preferred
*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face-to-face connections with fellow Similarwebbers.*
Why you’ll love being a Similarwebber:
You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
We offer competitive perks & benefits: We take your well-being seriously and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.
Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.
This position may be based in one of several locations. If your position will be based in SimilarWeb’s New York City office or will require travel to the New York City office, your offer will be contingent upon proof of COVID-19 vaccination, as required by the New York City Commissioner of Health and Mental Hygiene.
Date Posted
08/15/2022
Views
5
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