Senior Influencer Marketing Manager
Job Description
We are StarfaceÂ
Starface has turned traditional complexion care on its head, as the first to combine efficacy and optimism, making acne an opportunity for self-expression.
Your Impact at Starface Â
Reporting to the Director of Brand Strategy, the Senior Influencer Marketing Manager will leverage our influencer community to spread awareness, help communicate our core values, and generate excitement around our new product launches and brand initiatives. The Senior Influencer Marketing Manager will be responsible for the overall influencer marketing strategy and growth of our gifting and paid campaigns in order to:Â
- Expand our digital presence
- Scale and evolve our influencer seeding strategy
- Maintain a strong relationship with our current influencer partners (paid and gifted) as well as create new strong relationships with others.Â
- Tell our compelling brand story in a valuable and culturally relevant way.
- Deliver results and growth through impactful influencer partnershipsÂ
We will count on you to:
- Manage Day to Day of Influencer Relations CoordinatorÂ
- Own and develop our Influencer Strategy & contract negotiationsÂ
- Gifting (Evergreen and Launch)Â
- Cadence
- Cohorts/ROI on Cohorts
- Paid Partnerships (Evergreen and Launch)Â
- Oversee and optimize budget of influencer partnershipsÂ
- Personalized Briefs
- Connecting with the Brand Marketing team on a larger strategy with paid partners and how it relates to launches.Â
- Align with Cross-functional Teams on Launches and liaise with creative team to ensure all assets are delivered on timeÂ
- Track all Metrics in a detailed and timely manner to ensure we’re evolving strategies based on performance for both organic gifting and paid partnerships across launches and evergreen strategy.Â
- Work with Growth Marketing team to provide ad content (UGC internal level as well as outreach to influencers for usage on assets to run), whitelist, spark ads, etc.Â
- Conduct talent searches for paid partnerships and larger brand campaigns that feature macro-celebrity talent; handle budget and contract negotiations with talent managers and ensure all deliverables are met for each project.Â
- Update the Brand Marketing team on all conversations with high-level partners as a way to seamlessly build the relationships and ensure their teams feel supported as most of these conversations are social facing.Â
- Attend photoshoots when needed to manage talent content capture needs as well as ensure talent has everything they need / feel supported by Starface.Â
- Oversee community growth and management for Influencer Inquiries across all platformsÂ
- Optimize all relationships with talent across organic gifting and paid partners
- Have a pulse on the current trends, tracking new creators who are moving the needle, and identifying those who have strong potential before they even begin moving the needle.
Who we are looking forÂ
- 5+ years of creative marketing experience
- Natural storytellerÂ
- Great at relationship buildingÂ
- An internet person
- Talent management experienceÂ
- Witty, funny and have your pulse on cultureÂ
- Strong understanding of the digital space and what influencer content will perform best within each platformÂ
- Ability to manage multiple projects simultaneously and meet competing deadlines
- Passion for content creationÂ
- 3+ years managing a team
- Strong people management skills and gives clear directionÂ
- Enjoys working independently as well as collaborating with Brand team to strategize and meet goals and objectives for each project
- Has a “no task to small” attitude
Salary and Benefits
- The compensation for this role is a $105-140K base depending on level of experience, and includes bonus eligibility and company stock options.
- Current benefits include:
- Access to high-quality health care options, including 100% coverage for employee and spouseÂ
- Access to a 401k with 5% employer matchÂ
- 4 weeks of vacation plus 17 paid holidaysÂ
- Home office stipend Â
- Fully Remote work environmentÂ
If you need any assistance with the application please email [email protected]
Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Date Posted
08/25/2022
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