Senior Integrated Marketing Manager

About SecurityScorecard:

Funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV, Riverwood Capital, and others with over $290 million in funding, SecurityScorecard is the global leader in cybersecurity ratings and the only service with over 2M+ companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 16,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, and cyber insurance underwriting. This is done by measuring your and your vendors' cyber-health by assigning a security rating of "A" through "F" based on outside-in, non-intrusive data. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. 

SecurityScorecard is headquartered in NYC with over 500+ employees globally. Our culture has helped us be recognized by Inc Magazine as a "Best Workplace," "Best Places to Work in NYC" by Crain's NY, and one of the 10 hottest SaaS startups in NY for two years in a row. 

Senior Integrated Marketing Manager 

What You Will Do:

You will be part of the Growth Marketing team at SecurityScorecard where our mission is to generate an extraordinary amount of demand for the company globally; tell a clear & concise story that excites and compels our customers, partners & employees; and continuously improving the ROI of every investment. As a Senior Integrated Marketing Manager, you will be responsible for:

• Developing integrated marketing and Account Based Marketing campaigns aligned to the sales priorities of the Enterprise business
• Operating in a fast paced environment with aggressive growth targets, so ideally you will have a strong drive for results and be able to deliver both strategy and execution
• Partnering with sales leadership to develop a deep understanding of their business and determine what mix of Account Based Marketing (ABM) and traditional 1:many marketing campaigns are needed to help them exceed their sales goals
• Creating a regional marketing plan that enables the sales teams to develop relationships with key customers, driving high quality pipeline and executive engagement
• Working closely with the Demand Gen team to establish clear goals for ABM accounts and deliver highly targeted multi-channel campaigns to engage key decision-makers and influencers
• Partnering with other marketing functions to leverage and adopt campaigns that are appropriate for the customer and share key insights and best practices that may benefit them
• Planning and executing engagement activities, both in-house and 3rd Party, including physical events
• Delivering regular, proactive communication with sales and marketing leaders, sharing pipeline results, trends and insights
• Continually evaluating the performance and ROI of campaigns against revenue business goals and making adjustments to plans as needed
• Managing enterprise marketing and hospitality budgets with excellence, ensuring spend is driving optimal impact and ROI

Qualifications

• Proven track record being a strategic partner to sales leadership and developing high trust relationships between sales and marketing
• Extensive knowledge and experience delivering demand generation programs and exceeding pipeline goals
• Extensive experience delivering events and experiences, including C-level events
• Strategic thinking, business acumen and creativity
• Ability to represent the enterprise business to all levels of sales and marketing leadership with proactive, data-driven communication
• Team player with who is highly collaborative with other marketing and sales functions
• Energy, passion and ambition; a get-it done mentality
• Ability to thrive in a high growth environment
• Ideal candidate has 5+ years specifically supporting a territory, or accounts in a field marketing/ABM capacity
• Strong analytical and budget management skills
• Ability to travel throughout North America as needed

Nice to Haves:

• Prior Cybersecurity/Saas experience a plus
• Ability to achieve results in a fast-paced and dynamic environment, often on short deadlines
• Experience with Agile Marketing a plus

●  Experience with marketing technology such as Marketo, 6Sense, Google Analytics, Bizible a plus

Benefits

We offer a competitive salary, stock options, a comprehensive benefits package, including health and dental insurance, unlimited PTO, parental leave, tuition reimbursements, and much more!

SecurityScorecard embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skillsets, ideas, and perspectives. We make hiring decisions based upon merit and do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

If you are a resident of Colorado, New York City, California or Washington State, please email us at [email protected] to receive compensation information for this role.