Senior Lead, Brand Strategist

About the Job:

As a Senior Lead, Brand Strategist, you’ll have the opportunity to develop dynamic brand strategies for numerous operating companies developed at Redesign Health. This fast-paced work serves as the strategic blueprint for the Foundational Brand Identity we deliver to Founders of our operating companies.

What you will do:

• Craft compelling brand strategy narratives for companies by leveraging market trends and audience insights
• Collaborate with teams by pitching ideas, engaging in productive discussions, and bringing key stakeholders along in the process and rationale
• Lead the brand naming process for each company, informed by the brand strategy, and draft foundational copy libraries for each Founder
• Participate in vision & mission workshops with Founders of our operating companies

What you will need:

• You have 5+ years of experience working in copywriting, brand strategy or content strategy
• You have experience in B2B and DTC healthcare branding
• You have worked at an advertising agency or have been a self-employed contractor–  experienced in working with many diverse brands and leading non-marketing stakeholders through your strategic rationale

What you will bring to the table:

• You have developed the foundational promise of a brand that informs naming and visual identity development
• You have developed brand strategies for multiple companies
• You are an experienced copywriter
• You have worked on multiple brand naming projects, giving you an understanding of the nuance of marrying brand strategy and personality/tone with the restrictions/requirements of trademark and domain availability
• You are skilled at organizing your time by leveraging tools such as Monday.com, to meet deadlines while managing a high-volume of work

Who you are:

• Action Oriented: You readily take action on new opportunities with a sense of urgency, high energy, and enthusiasm. You display a can-do attitude, and step up to handle tough issues.
• Collaborates: You work cooperatively with others across the organization to achieve shared objectives, partnering with others to get work done and crediting others for their contributions and accomplishments.
• Manages Ambiguity: You deal comfortably with the uncertainty of change, and are calm and productive, even when things are up in the air.
• Situational Adaptability: You adapt your approach and demeanor in real-time to match the shifting demands of different situations.

You will work out of one of the following locations:

• Remote: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Additional Information

Full-time base salary of $141,000 plus a competitive equity & benefits package listed under the "Why work with us?" section.