Senior Lead - Web Strategy

Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes. With Front, teams can centralize messages across channels, route them to the right person, and unlock visibility and insights across all of their customer operations. 

More than 8,000 businesses across many different industries (manufacturing, logistics, travel, financial services, tech, etc.) use Front to drive operational efficiency that prevents churn, improves retention, and propels customer growth. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best Workplaces for Millennials 2022 list.

This year we’ve got our sights set on radically improving our top of funnel traffic growth and conversion rates. We’re looking for a strategic thinker who operates a marketing site like a high-impact product serving multiple audiences with varied needs. You’ll help us turn front.com into a best-in-class SaaS web experience that optimizes our hybrid funnel across both self-serve and sales-led paths. Partner with marketers, designers, and developers to build a high-performance website that leverages experimentation at scale, advanced segmentation, and optimizes traffic from a variety of channels. Come help us optimize our funnel and personalize each and every web visitor’s journey to Front.

What you'll do:

• Own the website strategy, proposing ideas to optimize and personalize our web properties and ensure every interaction with a Front lead or customer is memorable.
• Improve web conversion rates in collaboration with PMM, Content, and our Growth marketers.
• Ensure that Front has best in class SEO, site performance, and accessibility.
• Leverage agile best practices to manage cross-functional teams of designers, marketers and web developers to execute on strategic projects that uniquely differentiate Front.

What we're looking for:

• The ability to think strategically about ways to grow web traffic, optimize conversion rates and experiment at scale across a hybrid sales-led and self-serve model.
• 5-7 years of experience executing website projects end to end, examples include full site refreshes, landing page optimizations, SEO improvements and CMS component development at scale.
• Ability to come up with a winning roadmap around dynamic content and personalization on web.
• Experience working within highly collaborative designer / developer partnerships.
• Can successfully run web experiments and analyzing results independently of analytics support.
• Excellent interpersonal, written & verbal communication skills.
• Strong project management experience / sprint planning – and familiarity with project management software(Asana or other).
• Familiarity with Craft or similar CMS.

Desired qualifications:

• Experience collaborating on, and executing on an SEO strategy.
• A background in SEO Management and/or Web Development. 

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

This position is open to Remote US.

Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions. At Front, we take a market-based approach to pay. In addition to cash compensation (base salary, which may include commissions or overtime pay where applicable), Fronteers are eligible to receive equity in the company. This resource will provide additional information on our location zone designations. If you have questions, please speak with a member of our recruiting team for additional information.

Zone 2: USD $155,000 - $192,000

Zone 3: USD $146,000 - $181,000

What we offer

✨ Competitive salary

🤝 Equity (we are post-series D & backed by some of the best VCs in the US)

🏥 Private health insurance fully covered by Front

💪 Flexible Fridays - learn more here!

🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)

🛋 Mental health support with Modern Health

🍼 Family planning support with Maven

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.