Senior Lifecycle Marketing Manager

** This role is Hybrid and is based in Arlington, VA**

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands-Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Manager to develop and manage our Lifecycle strategy and initiatives. In coordination with the Growth Marketing leadership, this role will drive the strategy, audience segmentation, and end-to-end campaign development for the Gartner Digital Markets International network of sites.

What You Will Do:

• Own the strategy and results for lifecycle marketing initiatives
• Manage and execute on the key strategic initiatives at each stage of the customer journey, which include onboarding, engagement and retention.
• Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted and broad educational campaigns.
• Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs and be responsible for improving those metrics.
• Maintain positive and productive relationships with product, engineering, content, and Marketing ops teams to ensure experiments and overall strategy of Lifecycle programs are measurable and meaningful to the user.
• Manage cross functional initiatives to improve the user experience across all brands.
• Gather customer data from internal data teams to better segment and target personalized messaging to our audience.
• Communicate customer insights and identify opportunities to share insights more broadly across the organization.
• Establish a measurement framework in partnership with our Analytics and Marketing Operations team, refining success metrics and inputs that show impact of our programs

What You Will Need:

• 8-10 years of experience in marketing with at least 4 years of dedicated email experience. CRM or Customer experience a plus.
• Strong grasp of marketing strategies that create personalized, end-to-end lifecycle journey for users across multiple channels
• Demonstrated experience developing a lifecycle strategy and implementing within an organization
• Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
• Demonstrated project management skills including: planning resources, managing deadlines and objectives, delivering recommendations
• Experience working with Google Analytics, Power BI
• Experience working with CRMs (SugarCRM, Salesforce, etc.)
• A highly collaborative and "team-first" work style
• Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.
• Proven ability to manage multiple projects, prioritize appropriately and meet deadlines

Who We Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.
• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.
• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

• Limitless career development and learning opportunities.
• A collaborative and positive culture - Your team will be as smart and driven as you.
• Outstanding compensation - Plus competitive benefits and generous time off.
• A chance to make an impact - Your work will contribute directly to our strategy.

#LI-JC2

#LI-hybrid

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:70990

By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.

Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy

For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.