Senior Lifecycle Marketing Manager

About Filevine:

Filevine is changing the way legal work gets done for law practitioners and their clients. As the leading legal operating system, Filevine is dedicated to empowering organizations with tools to simplify and elevate complex, high-stakes legal work. Powering everything from document and case management to timekeeping, billing and business analytics, over 3,400 law firms and legal teams use Filevine daily to deliver excellence.

2023 was a groundbreaking year for Filevine, as we launched a suite of AI-powered features that are transforming the legal industry.

- LeadsAI helps law firms evaluate cases faster, analyze client sentiment, identify potential problems, and predict case success.

- DemandsAI is an AI-driven demand letter generation solution that helps law firms prepare demand letters more quickly and accurately.

- ImmigrationAI streamlines the immigration process by automating tasks, reducing errors, and ensuring accuracy.

- AI Fields is a powerful tool that can enhance legal work by minimizing manual tasks, facilitating fact-checking, and quickly answering complex queries.

With these groundbreaking AI features, Filevine is empowering law firms and legal teams to deliver excellence to their clients with unprecedented speed and efficiency.

As Senior Lifecycle Marketing Manager, you'll become the strategic mastermind behind Filevine's customer communication engine. You'll be charged with creating and executing a customer-centric marketing mission aimed at delighting, informing, and upselling Filevine’s customer base.

In this role, you'll:

• Develop and execute a comprehensive customer communication strategy that aligns with Filevine's overall vision and business goals.
• Collaborate with Product team to ensure customers are well-informed on the latest product developments
• Manage awareness and perception in customer community marketing
• Lead the creation of compelling content across various channels, including testimonial videos, white papers, case studies, webinars, and social media campaigns.
• Create a comprehensive customer communication engine with a focus on driving upsell revenue across the entire suite of Filevine’s products.
• Develop and nurture relationships with key customers, influencers, and media outlets.
• Champion the customer voice within Filevine by gathering feedback, managing the customer advocacy program, and ensuring our communications resonate deeply.
• Oversee the customer communications team and foster a collaborative, creative, and results-oriented environment.
• Stay at the forefront of communication trends and identify new opportunities to engage and excite our customer base.

You'll thrive if you have:

• 5+ years of experience in B2B SaaS communications, ideally within the legal technology space
• 2+ years of leadership experience managing people
• A proven track record of developing and executing successful communication strategies that drive measurable results.
• Exceptional writing and editing skills with a talent for crafting engaging and informative content.
• Strong strategic thinking and the ability to translate complex information into clear and compelling narratives.
• Deep understanding of the customer journey and a passion for advocating for their needs.
• Experience managing and motivating teams to achieve ambitious goals.
• Excellent communication and interpersonal skills with the ability to build strong relationships across all levels.

Cool Company Benefits:

- A dynamic, rapidly growing company, focused on helping organizations thrive 

- Medical, Dental, & Vision Insurance (for full-time employees)

- Competitive & Fair Pay

- Maternity & paternity leave (for full-time employees)

- Short & long-term disability

- Ergonomic and height-adjustable workstations for onsite employees

- Opportunity to learn from a dedicated leadership team

- Weekly Taco Lunches in the summer/fall/spring for onsite employees

- Centrally located open office building in Sugar House

- Flexible hybrid work schedules depending on the department with some departments offering fully remote positions in the United States (R&D)

- Top-of-the-line company swag