Senior Lifecycle Marketing Manager

Our vibrant Lifecycle Marketing team thrives on creativity, strategic thinking and delivering impact. The team is spread across 3 EU locations and is the owner of all communications to our existing users globally, with English as our daily working language.

Want to craft seamless experiences through communications from onboarding to long-term loyalty? Ready to enhance every touchpoint and keep customers engaged? Join us and make your mark in the world of cybersecurity!

If you want to:

• Design, build, experiment, and refine global lifecycle automation for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back);
• Use experimentation and data insights to prioritize enhancements, evaluate impacts, and foster continuous improvement of automation to constantly improve success KPIs;
• Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
• Partner with product, data, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
• Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

And you can check off:

• 3+ years of experience in lifecycle marketing, product, or a similar field (preferably in a subscription or app-based industry);
• Proven ability to deliver impact via owning, implementing, and managing lifecycle automation (within any lifecycle stage);
• Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
• A data-driven approach to campaign analysis, testing, and roadmap development;
• Strong organizational and project management skills to manage multiple campaigns and projects concurrently;
• Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organization;
• Experience with modern Lifecycle/CEP/CRM tools (e.g. Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2810-4300 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.