Senior Lifecycle Marketing Manager

Dealpath is looking for a Senior Lifecycle Marketing Manager to join our growing team in New York City or San Francisco! Dealpath is the leading SaaS deal management platform that empowers firms involved in the acquisition, development, and financing of commercial real estate assets.

As a Senior Lifecycle Marketing Manager you will play a critical role in building a robust program from the ground up. Our email and account based marketing efforts are a major cornerstone of our marketing program. You will partner closely with our revenue organization (sales, business development, and customer success) to reach valuable members of the Commercial Real Estate (CRE) community and connect critical conversations. Come be a part of an evolving and exciting role here at Dealpath! 

• Define, champion, and drive email marketing programs that nurture decision makers and practitioners through engaging content to become revenue opportunities for Sales.

• Establish Dealpath’s customer lifecycle strategy and deliver programs to engage our target customers across their buyer and user journey. 

• Define Dealpath’s ABM strategy and create a prioritization framework for targeting enterprise and ICP accounts for existing and new business segments. You’ll have knowledge of the variations on saturation strategies for ABM and solid understanding digital marketing.

• Develop a deep understanding of our target personas, define and develop segments, and build personalized and creative content for lifecycle programs.

• Analyze our marketable database and derive insights to improve targeting, segmentation, conversion rates and the end-to-end user experience.

• Continually improve email program performance through regular analysis, A/B testing, and incorporation of email best practices.

• Be performance oriented, KPI driven and analytically minded.

• A brand chameleon; able to take the core of a brand to all its edges.

• Creatively find ways to build our database with high quality contacts.

• A marketing leader who has established and delivered new revenue opportunities preferably at a high growth enterprise SaaS company.

• Have experience creating a marketing plan integrating account-based marketing strategies with email strategies to target high-value enterprise B2B prospects.

• Excel at collaboration, especially with cross-functional go-to-market teams to ensure seamless alignment on target accounts, lead generation, and lead nurturing efforts. 

• A self-motivated team player, ready to embrace a fast paced, high-growth environment.

• Product-focused; you enjoy and feel challenged mastering new software.

• A collaborator and leader; able to effectively partner, collaborate, and communicate with technical and non-technical colleagues.

• Resourceful and not afraid to try out-of-the-box approaches to resolve complex issues.

• Eager to build a great program and grow beyond your current skill set.

• Bachelor’s degree or higher in Marketing, Communications, or related field.

• 5+ years of experience in demand generation, account-based marketing or email marketing, preferably in a B2B SaaS environment. 

• Experience with SFMC, Marketo, or equivalent martech stacks.

• Managed niche lifecycle and communication programs and strategies .

• Community management (social media, other channels).

• Demonstrated ability to manage ambiguity and apply problem-solving skills.

• Excellent verbal, written, and interpersonal communication skills.

• Commercial Real Estate background.

The Perks & Culture

• 100% company paid individual medical, dental, & vision insurance coverage.

• Flexible Spending Account.

• Paid Parental Leave.

• 401(k).

• Company sponsored commuter benefits.

• Flexible time off policy.

• Hybrid work policy.

• Monthly wellness reimbursement.

• The estimated pay range for California candidates is: $150,000 - $170,000 base. This position is also eligible for Dealpath's equity plan.

• Your compensation will be based upon several factors including your experience, qualifications, education, location, and the skills assessed in Dealpath's interview process.

• Your actual compensation will be confirmed in writing at the time of offer. Dealpath's compensation ranges are determined by current market data, so compensation data posted on our job posts may change as new market data becomes available.

About Dealpath

Our mission is to empower real estate investment and capital markets with data and collaboration through purpose-built software. We believe that real estate is driven by people with information to shape the built world.

Today, Dealpath is the industry’s leading cloud-based deal management platform and is expanding rapidly. Recent highlights include: surpassing $10 Trillion of transactions supported on the platform with leading firms like Blackstone, AEW, Oxford, Nuveen, Bridge Investment Group, etc., recognized as the “Top Technology” at Global PropTech Awards, and expanding offices and teams in San Francisco and New York City. We’re engineering an industry-defining company to power the largest asset class in the world into the future.

Our company is led by an experienced team and backed by a combination of top tier venture capital firms and strategic industry partners including: Blackstone, Nasdaq, 8VC, JLL Spark, WTI, GreenSoil Investments, LeFrak, Milstein, Bechtel, and Morgan Stanley Expansion Capital.

We value your voice! If you get excited about solving real business challenges and working closely with other smart folks in a winning culture - we’d love to meet you!