Senior Lifecycle Marketing Manager

The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.

As the Senior Lifecycle Marketing Manager you will:

• Provide senior leadership and stakeholders with campaign performance reports including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.

• Own customer journey development including strategy creative briefing audience segmentation journey pathing campaign execution creative testing analytics measurement and campaign performance readouts.

• Collaborate cross-functionally with Product Data & Analytics Client Happiness Creative and Legal teams to deliver high-impact lifecycle programs.

Your Impact:

• As the Senior Lifecycle Marketing Manager you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement retention and customer lifetime value across Earnest products.

• You will be responsible for leading some of Earnest’s most important initiatives ensuring flawless campaign execution delivering revenue and engagement growth and driving innovation across lifecycle marketing strategies.

About You:

• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment

• 4+ years of experience developing lifecycle/CRM engagement program

• Proven ability to present campaign strategies performance and recommendations to senior leadership

• Able to apply a test-and-learn mindset grounded in analytics using statistical rigor and data visualization to identify significant results diagnose funnel drop-offs and prioritize next best actions

• Experience developing marketing plans that balance financial objectives and customer experience goals

• Expertise in audience segmentation and targeting using database and real-time event data

• Strong data analysis skills and knowledge of BI tools such as Looker or Tableau

• Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable Customer.io Salesforce Marketing Cloud Adobe Campaign Eloqua Responsys)

Even Better:

• Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript GTL also valuable)

• Experience building and optimizing automated campaigns and experimentation frameworks

• Strong project management skills with tools such as Jira Workfront or Basecamp

• Very strong attention to detail and strict adherence to QA processes

Where:

• This role will be based in the United States