Senior Lifecycle Marketing Manager

About Us

Monarch came out of private beta in early 2021. Since that time we have quickly become one of the premier ways to manage your financial life. Customers love the product and we have seen rapid organic growth. Our users say that Monarch helps them feel more confident in their finances and more confident in their financial future.

Our founding team consists of product-driven serial entrepreneurs with multiple exits. Additionally our CEO was one of the original creators of Mint.com and has a unique perspective on what is needed to meet consumers' needs in this market.

We are passionate about building a company product and brand that both customers and employees love. We are well-funded by top venture firms and angel investors.

We founded the company as a fully-remote team (pre Covid!) and are open to applicants that live within a 5 hour time zone difference of US Pacific Time.

About the Role

We are seeking a talented and experienced Senior Lifecycle Manager to join our growing marketing team. In this role you will be responsible for creating and executing a roadmap of lifecycle marketing initiatives aimed at activation engagement and retention. You will be responsible for setting up campaigns measuring results and socializing learnings. The person in this role will own programs that will have tremendous impact to the business and is a great opportunity for someone who knows what it takes to build a successful lifecycle marketing program from the ground up. If you are creative strategic and have a passion for delivering value to both the customer and to the business we would love to hear from you.

Key Responsibilities

• Lead and manage retention and growth (winback) lifecycle marketing campaigns from end-to-end.

• Develop a cohesive strategy for both marketing and transactional communications (across email and push notifications) to ensure a streamlined point of view for all communications going out to our members.

• Build quarterly roadmap of campaigns and tests that align to business goals and strategy.

• Employ multi-variant testing holdout groups etc to confidently measure the impact of lifecycle campaigns on key business metrics.

• Analyze campaign performance share learnings and turn insights into actionable strategies that increase conversion to paid subscription and long term retention.

• Leverage qualitative and quantitative insights to inform lifecycle campaign briefs including re-imagining our welcome series ongoing product education segmented nurture campaigns and renewal reminders.

• Be a key partner in our communications strategy for new product and feature launches newsletter sends and community-building efforts.

• Lead the redesign of our  email design and template system.

Ideal Candidate

• Experience working in the B2C tech space with a deep understanding of subscription based services and subscriber retention.

• Entrepreneurial spirit with a hands-on scrappy attitude.

• Excellent communication and cross-functional collaboration skills.

• Stays current on industry trends and best practices in lifecycle marketing.

• Proven track record of driving customer engagement retention and revenue growth.

• Extensive email marketing experience with the ability to learn new products or systems quickly (experience with Customer.io or Sendgrid is a plus).

• Strong analytical skills with the ability to interpret data and identify trends to improve performance.

• Has empathy for the customer and cares deeply about delivering value with all communications.

What We Offer

• A chance to be part of a mission-driven company in a rapidly growing industry.

• A highly experienced team that values autonomy and creativity.

• Mentorship from experienced leaders in the field.

• Significant opportunities for learning growth and career advancement.

Benefits

• Work wherever you want! As a fully remote company with no central office we want you to work wherever you are happiest and most productive. Whether that’s out of your home a co-working space or elsewhere.

• Competitive cash and equity compensation in a hyper growth early stage company 🚀.

• Stipend to set-up your ideal working environment.

• Medical dental and vision benefits (Full time US only).

• 401k (US only).

• Unlimited PTO.

• 3 day weekend every month! We take off the “First Friday” every month to focus on rest recuperation or just having fun!

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.