Senior Manager, Advertising Technology

Cox Communications is currently seeking highly talented individuals to join our dynamic MarTech team, which forms an integral part of our rapidly expanding Marketing Operations organization. The Senior Manager, Advertising Technology will be responsible for technology solutions to support the performance, tracking and measurement of paid media and SEM. This role will be responsible for the MarTech roadmap for digital media and partnering with/or managing technology platforms that support SEM and media such as GA4, Tealium, Salesforce, Adobe.
The ideal candidate will have experience with Google/Amazon platforms, tagging and measurement platforms, testing new targeting tools, website structure/tagging, clean rooms, and more.
This person will function as an expert on targeting and measurement methodology and platforms for the internal media team as well as liaison with technology and other internal teams on larger technology solutions and APIs.
In this role, you will have the opportunity to manage a direct report while overseeing the relationships with our agency and vendors, ensuring efficient and effective collaborations.
If you are an ambitious professional with a passion for driving digital marketing technology excellence, we invite you to join our team. This is a unique opportunity to make a tangible impact on our digital media operations and contribute to our continued success as an industry leader.
What You'll Do

• Define data requirements in collaboration with digital, marketing, and external teams
• Manage timelines and milestones for solution implementations, launches, and QA
• Function as martech / adtech subject matter expert in cross functional teams
• Analyze/understand Cox audiences and partner methodology for targeting and retargeting
• Set up and manage prospect and customer list
• Oversee 3rd party data onboarding efforts with technology platforms
• Responsible for daily maintenance and set up of segment logic, defining offline to online capabilities with segments, and integration with other martech data stacks
• Manage all direct database match efforts including list pulls and match rates by partner (Google, Amazon, and Meta)
• Own data governance and compliance process for digital media.
• Be liaison into IT and Consumer Analytics team on larger media projects.
• Coordinate media data and online data transfers to/from Cox's Enterprise Data Warehouse
• Cox.com and media tagging and set up via tag management system (Tealium)
• Retarget logic set up and maintenance across media partners and integration into Cox's Lead Gen system
• Vet new technology solutions such as clean rooms, Google privacy sandbox, M1 targeting platform, and more.
• Research trends and stay on top of industry benchmarks.

What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum

• Bachelor's degree in a related discipline (analytics, statistics, mathematics, computer science, etc) and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field
• Experience with data management platforms, 3rd party data onboarding solutions, and direct database management synchronizations
• Experience setting up/managing new technology stacks that integrate with incumbent toolsets and operations and/or be completely new to the ecosystem
• Experience with new technology solutions post privacy regulation such as clean rooms, new measurement platforms, and Google platforms.
• Experience and familiarity with Multi Touch Attribution, Media Mix Modeling, Tag Management Systems, and Dynamic Creative Toolsets
• Ability to manage multiple agency and media partners
• Experience with website design and user experience flows
• Experience and thorough understanding of online marketing tactics and KPIs (paid search, digital display, remarketing, video pre-roll/broadband tv, paid social media)
• Agency and outside technology vendor management
• Strong sales/marketing relationship building skills
• Must be able to work independently with minimal guidance
• Track record of driving increased results performance
• Excellent communication and people skills

Preferred

• Degree in related discipline strongly desired (analytics, statistics, mathematics, computer science, or related field)
• Knowledge of MarTech and industry best practices/standards
• Business analytics. Understands numbers, trends, A/B testing, making sense of data.
• Innovative
• Experience in the telecommunications industry
• Working knowledge of and experience in Google Ads Platform, DV360 (Display & Video), SA360 (Search Ads), GA4, Amazon Ads, Tealium

#LI-128
USD 116,200.00 - 193,600.00 per year
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.