Senior manager, Americas Small Business Digital Growth

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Global Growth & Digital Sales team at Adobe ensures customers achieve success relative to their intent and derive meaningful membership value, while delivering Adobe shareholder value seen in ARR growth and critical metric performance improvements. The team drives global growth through key business levers such as promotional strategy, free customer conversion, add-on/up-sell and customer retention.

In this role, you will be a strategic leader focused on driving Americas Small Business (SMB) Digital Sales growth. You will have strong perspective on customer data and business trends that translate into impactful recommendations. This role is highly cross functional and will be responsible for collaborating across several organizations to ensure goal alignment and strong execution of strategic priorities that contribute to driving ARR and customer success.

What You'll Do

• Perform analytical deep dives into the SMB digital journey across traffic, conversion, initial purchase, add ons, retention, and upgrades with clear insights on trends and growth levers.
• Collaborate across organizations to drive a/b testing of experiences on the web to maximize small business conversion across web and phone.
• Partner with marketing, product management, adobe.com, and commerce teams to drive initiatives across acq, retention, and upsell that help deliver on quarterly and annual revenue targets.
• Provide weekly and quarterly financial outlook updates for the Americas SMB segment based on leading KPIs and trends.
• Lead SMB promo strategy and execution across multiple digital surfaces.
• Be comfortable working across matrixed organizations to achieve common goals and drive growth.
• Ability to craft clear, compelling recommendations to prioritize growth opportunities, supported by strong analysis and business logic, and articulate them to leadership to gain support.

What You'll Need to Succeed

• BS/BA with 5+ years commerce, software, management consulting, or business analytics experience
• Data driven with strong analytical skills and an ability to quickly turn data into actionable insights
• Experience pulling data from multiple sources leveraging Tableau, Power BI, Web Analytics, and SQL
• Strong understanding of digital business models and how to test and optimize customer experiences to deliver results
• Understanding of customer journey metrics and how they translate into ARR
• Demonstrated ability to build cross functional partnerships with key teams including Product Management, Growth, Product Marketing, and Program/Project Management
• Outstanding communication and social skills with the desire and ability to take a stand and advocate a course of action, highly articulate, makes arguments in a compelling manner
• Strong team player and great sense of humor