Senior Manager Brand Activations - India

About the Role

As the Senior Manager, Brand Activations - India, you will report to the Sr. Director of Marketing, APAC, and lead efforts to amplify Crunchyroll’s brand presence across India. This role is pivotal in reinforcing Crunchyroll’s position as the premier anime platform for fans and partners in the region.

Based in Mumbai, you will spearhead the strategy and execution of high-impact brand initiatives, with a focus on driving visibility, engagement, and growth.

First 30 Days:

• Deep dive into the role to understand key responsibilities, meet with stakeholders, and assess current strategies.
• Evaluate the scope of work and craft a strategic roadmap for success.

Next 60 Days:

• Take ownership of the end-to-end planning and execution of our Comic Con partnerships, managing Crunchyroll’s participation in five major events from November to April.
• Develop and implement strategies to maximize impact and engagement.
• Align and collaborate with key stakeholders to ensure seamless execution.

By 90 Days:

• Develop and lead the execution of a comprehensive brand activation strategy for India, encompassing fan events, screenings, and other key touchpoints.
• Manage and optimize partner campaigns, reporting on performance metrics, and identifying opportunities for continual improvement.

Core Responsibilities

• Strategic Leadership: Develop and own Crunchyroll’s brand activation strategy in India, ensuring alignment with overarching business objectives and market positioning.
• Event Management: Lead the planning, organization, and execution of all major events, including conventions and fan screenings, ensuring each event drives brand engagement and loyalty.
• Creative Direction: Conceptualize event themes and activations that resonate deeply with our target audience and reflect Crunchyroll’s brand ethos.
• Cross-functional Collaboration: Work closely with internal teams and external partners to align on strategies and ensure seamless implementation of all initiatives.
• Vendor and Budget Management: Oversee vendor relationships, manage event budgets, and ensure that all logistical elements contribute to flawless execution.
• Performance Analysis: Establish KPIs, measure event success, and deliver actionable insights to optimize future activations.
• Partnership Management: Cultivate and maintain strong partner relationships, collaborating to produce compelling content and marketing collateral that enhances brand presence.
• Marketing Operations: Manage the marketing calendar, coordinating timelines and deliverables to ensure synchronized execution across the marketing team.
• Theatrical - Planning and executing marketing promotions for theatrical launches of Anime movies in India.

About You

• Educational Background: Postgraduate degree in Marketing, Business, Communications, or a related field.
• Experience: 8+ years in brand activation, event management, partnership marketing, or marketing operations, with a proven track record of leading large-scale initiatives.
• Industry Knowledge: Experience with media organizations and/or streaming services in India. A strong understanding of the anime industry and its fan culture is a significant advantage.
• Leadership and Strategy: Demonstrated ability to craft and execute strategies that drive measurable results. Exceptional project management skills, with a focus on optimizing resources for maximum impact.
• Communication and Collaboration: Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Innovative Thinking: Solutions-oriented with a knack for thinking outside the box and driving creative solutions.
• Independence and Teamwork: Ability to lead initiatives independently while also contributing effectively in a team-driven environment.

About the Team

Join a dynamic and passionate team of marketing professionals who live and breathe the anime culture in India. We value independent thinking, encourage experimentation, and foster a collaborative environment where everyone contributes to our collective success.