Senior Manager, Brand and Solutions Marketing

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 11,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond.

Senior Manager, Brand and Solutions Marketing-US Remote

(Preferred candidate would be in Carmel, IN)

Job Scope

The Senior Manager, Brand and Solutions Marketing is responsible for developing and executing the solution marketing strategy for access solutions, Commercial Americas. This position will report directly to the Commercial Marketing Leader and will collaborate closely with the product management and channel marketing teams to align access solution strategy with business initiatives. A successful brand and solutions marketing Sr. Manager has a high degree of proficiency in strategy development and can collaborate with cross-functional stakeholders to tell the story of our access solutions.

What You Will Do:

Brand & Product Positioning

• In cooperation with product teams, leverages knowledge of market and customer needs to create and implement marketing strategy for access solutions.
  • Access solutions includes marketing curation of Allegion connected devices, software, and credentials
• In cooperation with product teams, develops value propositions of access solutions and associated brand strategy.
• Develops & executes access solution marketing strategy by target audience by working in collaboration with Demand Gen, Channel and Audience Marketing Managers
• Develops storytelling and customer testimonials of access solutions; creating mid-funnel content that is placed across sales and channel tools, websites, social media, and other mediums.
• Provide thought leadership within our business and functional teams to inform on connecting market trends to our brands

Strategic Planning

• Develops strategic marketing plan for assigned access solutions supporting AOP and LRP based on thorough analysis of relevant data, market trends and competitive landscape.
• Identifies and coordinates market and customer research.

Commercialization of New Products and Solutions

• Champions commercialization of new access solutions, following the product development milestone process.
• Directs paid, earned, shared and owned channel and asset execution for new access solutions or campaigns.
• Develops and manages assets for new access solutions; manages sustaining assets for existing portfolio.
• Manages budgets associated with access solution launches and provide ROI analysis to operate effectively.
• Assists in the development of internal training resources and communications.

Leadership

• Identifies & deploy best practices and consistency across SBU teams.
• Leads execution of activities across the marketing functions

Sales & Channel Enablement

• Authors and maintains accuracy of content for assigned portfolio of products across a variety of platforms including collateral, web and sales and channel enablement tools.
• Partners with channel marketing and sales for planning and execution.
• Leads the content development and deployment of sales & channel communications.

Digital & Agency Management

• Partners with outside agencies to support marketing and business needs.
• Influences the website/digital design, look and feel and solutions brand promise.
• Drives plan & execution of web/digital optimization initiatives with Digital Marketing team.

What You Need to Succeed:

• Bachelor's degree in engineering, business, marketing or related field
• 8+ years of marketing, product marketing or related experience
• Experience leading in areas of strategic planning, marketing, market research.
• Proven track record translating market and customer research to business strategy.
• Strong collaboration skills and demonstrated ability to work effectively across functions (product leaders, sales, channel & vertical marketing, etc.)
• Excellent written and verbal communication skills, with the ability to manage creative output with both strategy (fits with brand expression and objectives) and executional detail (costs, timing, consequences, overruns, capability assessments)
• Ability to express complex topics in a simple, straightforward manner.
• Experience managing budget reviews to manage monthly costs and year-to-date finances.
• Ability to travel up to 10-15%

Preferred Qualifications & Experience

• 2+ years of product marketing with device connectivity experience a plus

• Preferred to be based in Indy metro, not required
• Experience leading brand positioning or management, brand preference research, promotions/advertising and execution of campaigns.
• MBA
• Experience in multi-channel, multi-vertical companies.
• Experience in connected devices and associated solutions.

Why Work for Us?

Allegion is a Great Place to Grow your Career if:

• You're seeking a rewarding opportunity that allows you to truly help others. With thousands of employees and customers around the world, there's plenty of room to make an impact. As our values state, "this is your business, run with it".
• You're looking for a company that will invest in your professional development. As we grow, we want you to grow with us.
• You want a culture that promotes work-life balance. Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work!

What You'll Get from Us:

• Health, dental and vision insurance coverage, helping you "be safe, be healthy".
• A commitment to your future with a 401K plan, offering a 6% company match and no vesting period
• Tuition Reimbursement
• Unlimited PTO
• Employee Discounts through Perks at Work
• Community involvement and opportunities to give back so you can "serve others, not yourself"
• Opportunities to leverage your unique strengths through CliftonStrengths testing and coaching

Compensation: This range is provided by Allegion. Your actual pay will be based on your skills and experience.

• The expected Base Salary Range: $88,500 to $164,300. The actual compensation will be determined based on experience and other factors permitted by law.
• Bonus Eligible: Yes

Apply Today!

Join our team of experts today and help us make tomorrow's world a safer place!

Not sure if your experience perfectly aligns with the role? Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification and every single preferred qualification of a job posting. At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you're excited about this role but your past experience doesn't align perfectly with every item in the job description, we encourage you to apply anyway. You may be just the right candidate for this role.

#LI-TB1

#LI-Remote

We Celebrate Who We Are!

Allegion is committed to building and maintaining a diverse and inclusive workplace. Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we're required to, but because it's the right thing to do. We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team.

© Allegion plc, 2023 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland

REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370

Allegion is an equal opportunity and affirmative action employer

Privacy Policy