Senior Manager, Brand Marketing

Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
Working under general supervision the Senior Manager/Director of Brand Marketing will lead and advise members of the organization and brand team across various initiatives and projects related to all King's Hawaiian products. Responsibilities will range from overall business management to creative development and strategic implementation of marketing goals. The ultimate job responsibility will be to drive the brand positively and dynamically and business growth. Employees in this position may interact with their leader when needed to receive mentorship and feedback. Some non-routine activities may require their leader's advance approval, but routine decisions within the general scope of the role may be made independently.
Essential Job Duties and Responsibilities

• Work with the overall team to build comprehensive strategic brand marketing plans.
• Strengthen overall brand image and increase brand awareness, penetration, and purchase frequency.
• Lead strategy and execution for brand licensing, partnerships, and collaborations.
• In close partnership with sales, lead food service marketing initiatives.
• Lead development of lifestyle/apparel components of the brand.
• Manage relationships with key vendors and cross-functional partners.
• Develop short-and long-term budgets for the portfolio of products.
• Pursue new breakthrough ideas for driving the business.
• Mentor, develop, train, and support a team of brand management professionals.

Preferred Qualifications

• Master's Degree in Business Administration (MBA) preferred.
• 10+ years of confirmed experience in marketing or related fields, with at least 5 years in a leadership role.

Additional Qualifications

• Proficient ability in brand marketing with a shown understanding of brand growth and development.
• Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization.
• Working experience in using data and insights to drive critical thinking.
• Working analytical, decision-making, influence, and communication skills and effective and confirmed project management skills.
• Consistent record of driving creative development.
• Ability to operate autonomously in a fast-paced environment.
• Flexible and willing to handle a constantly evolving work environment.
• Willingness to travel up to 20% of the time.
• Ability to activate and amplify aloha via King's values of excellence, and dignity, saying it like it is in a way it can be heard, and curiosity, collaboration, critical thinking, and emotional intelligence.

Salary range is $145,000 to $165,000 plus bonus.
King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.