Senior Manager, Brand Strategy

Job Overview

Liquid Sunshine is the full-service, in-house creative marketing agency for Keurig Dr Pepper (KDP) and its 125 leading beverage brands, including Dr Pepper, Snapple, Keurig, The Original Donut Shop Coffee, 7UP, Bai, A&W, Core Hydration, Canada Dry, Mott's, and Schweppes. Our mission is to help grow KDP's iconic and refreshing brands with equally iconic and refreshing creative communications and experiences.

We are seeking a Brand Strategist to help take Keurig Dr Pepper's iconic brands to the next level across the communications landscape. The Brand Strategist will be a key player on the Strategy team, responsible for bringing our brands' visions to life across channels. They should be well versed in cross-channel marketing, understand best practices, and have a point of view they can clearly and compelling articulate to brand teams. This role will be based in Frisco, TX and report into the Head of Strategy at Liquid Sunshine.

If you are curious, passionate about brands and CPG, tuned into pop culture, and eager to collaborate, read on

WHAT YOU'LL DO:

• Work with a team of multidisciplinary strategists (brand, social, communications and shopper) to orchestrate brand planning with a focus on uncovering strong insights and developing inspiring creative briefs to elevate the agency's creative product

• Serve as the strategic thought leader for assigned in-house brands and KDP business units

• Lead other strategists and manage their professional growth in a collaborative, progressive manner

• Champion breakthrough ways to integrate our brands into people's lives through data-driven insights, audience behaviors, cultural trends, competitive landscape, and the latest in technology and media

• Develop and implement strategic planning tools and process to enhance the organization's approach including workshop development, positioning, brief creation, etc.

• Collaborate with Brand Engagement, Creative leadership to elevate the quality of thinking and ideas applied to KDP's brands

• Lead by doing, while providing the team with clear responsibilities, goals, and career development

• Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, and broader inspirations, innovations and interruptions

• Collaborate with the Marketing Insights team to plan and design research that helps uncover creative opportunities

• Invest in long-term relationships with brand partners to drive sustained success

• Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun

Requirements

WHAT YOU'LL BRING TO THE TABLE:

• A minimum of 5 years of experience as a strategist in top tier creative organizations with some management experience of others

• A sophisticated understanding of the brand planning process and how it applies across disciplines (brand, digital, social, and design)

• Experience developing qualitative and quantitative research along with a working knowledge of modern methodologies and approaches

• An ability to turn data and observations into inspiring insights

• A knack for inspiring co-workers and cross-functional teams

• The ability to foster trusted relationships built on subject matter expertise, innovative thinking, and executional excellence

• The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

• The emotional intelligence and intellectual firepower to persuade partners to embrace innovative, highly engaging, and sometimes risky work

• An entrepreneurial spirit, a strong work ethic, and excellent communication skills

• Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflict

• An infatuation with beverages, a love of brands, and a lifelong affair with all things creative

• CPG and brand-side experience a plus

#LI-Hybrid

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Frisco, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.