Senior Manager, Communications

We are seeking a strategic communications expert to lead our efforts in public relations, social media engagement, media relations, influencer management, and support for internal communications. The Sr. Communications Manager will implement communications strategies to increase visibility around all aspects of our priorities. The leader will manage our agency partner priorities and results. The Sr. Manager, Communications will develop our narrative and foster strong relations with media and influencers. This role will report to the Vice President, Marketing.

Responsibilities

Public Relations and Media Relations

• Work with our PR agency partner to oversee proactive media coverage to increase awareness, promote innovation, and highlight company news.
• Craft compelling press releases, media pitches, and other materials to secure high-impact media coverage.
• Develop and maintain strong relationships with key media professional to gain significant coverage aligned to company goals.
• Lead and implement (with agency partner) key media events with clear articulated results.
• Oversee the monitoring, analysis and response to press coverage interactions on a timely basis and across a wide spectrum of media.
• Provide media training for key leadership in preparation for speaking engagement or media interviews.

Social Media & Influencers

• Work with your team to develop and maintain strong influencer relationships, ensuring coverage and endorsement opportunities.
• Identify, build relationships with, and manage partnerships with relevant influencers and thought leaders.
• Collaborate with influencers to create authentic and impactful content that aligns with our brand's messaging.
• Set goals and objectives to track effectiveness of influencer programs and inform future strategies.
• Review and identify influencer policies to ensure there is consistency in our approach globally.
• Define social media strategy to engage and expand our online community across platforms.
• Oversee the monitoring, analysis and response to social media interactions on a timely basis and across a wide spectrum of media.

Storytelling

• Identify and guide communication strategies focused on storytelling that informs our media relations, social media and influencer strategy.
• Collaborate with cross-functional teams to ensure consistent messaging across all external communications.
• Immerse in thoroughly understanding our products and innovation to accurately build storytelling focused on innovation.
• Stay attuned to industry trends, emerging voices, and competitive movements to orchestrate unique communications initiative.

Owner Experience:

• Support your team to develop priorities to enhance the communication approaches for a luxury owner experience across our owned channels. Areas of focus include YouTube strategic initiatives, content/communication needs, and inspiring owners on usage.

Agency Management

• Set clear objectives and expectations for agency partners with annual planning and ensure alignment with company goals.
• Manage agency relationships, provide direction, and evaluate performance to ensure successful outcomes.
• Collaborate with agencies on strategy development, content creation, and campaign execution.

Leadership

• Create and maintain a highly skilled and motivated team by identifying, developing, and mentoring talent, fostering a culture of growth and development.
• Lead by developing a high-level of proficiency in managing projects and prioritization.
• Effectively manage budget to showcase return on investment from communication initiatives.
• Act as an advisor internally during issue management or crisis communications scenarios.

Internal Communications (as requested):

• As requested, support internal communication efforts to ensure consistent messaging across employees.
• Support HR on needs for communication with company updates and recruiting communication.

We value our employees by providing:

• Competitive compensation based on skills
• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Maternity & paternity leave
• Interested in learning more on our robust benefits package we offer? Click here!