Senior Manager, Community & Growth

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

About the ANA Educational Foundation

The ANA Educational Foundation (AEF) annually manages over 300 executive speaker engagements on campuses nationwide, multiple regional marketing conferences, the MADE Internship Program, the Visiting Professor Program, an annual fundraising gala and educational content on www.aef.com. Our programs help advance the understanding of marketing and advertising on campus and provides a forum for exchanging ideas and valuable networking opportunities between top talent and leading industry organizations.

Location

New York City (hybrid)

Position Summary

Reporting to the EVP, Community and Growth, the Senior Manager will be driving our Historically Black College and University (HBCUs) efforts. This is an effort to bring key stakeholders together – industry, academia, and talent – to bring more diverse talent into the industry and create meaningful relationships with HBCUs and other minority serving institutions.

Responsibilities

The core responsibilities are:

• Conference Planning and Execution – Manage two student marketing conferences per year at HBCUs (one in Raleigh, the other in Atlanta) and execute against these experiences flawlessly and position this effort to scale to additional regions in the future
• HBCU Community Management – Grow the HBCU marketing, media, and advertising community through a series of - in person events, virtual conferences, board leadership, quarterly meetings, and social media - that drive mentorship, internship and full-time job outcomes for students and further research and teaching opportunities for professors
• Support for Other Diversity, Equity, Inclusion, and Belonging (DEIB) Industry Efforts – Support the EVP on additional DEIB efforts such as weekly email updates, monthly reporting, and other efforts as part of the ANA DEIB Growth agenda

Qualifications

The key qualifications are:

• Bachelor’s degree from an accredited institution (preferably from an HBCU) plus 5-7 years’ prior work experience at an advertising agency, marketer and/or media company
• Event management experience in programming content, manage event logistics, and conduct post mortem on how to optimize for future planning
• Experience in managing diversity, inclusion, equity, and belonging programs
• Analytics around synthesizing key trends and distilling down and communicating key elements to recommendations that are action oriented

Attributes

Below are the key attributes:

• Mission Focused – Much of this work is driven by the ANA Educational Foundation, a 501(c)(3), which bridges the marketing, advertising, and academic communities together while educating and inspiring the next generation of talent.
• Team Collaboration Balanced by Your Leadership Voice – This role requires you to collaborate with other team members to drive student outcomes while also being a strong leadership voice to drive this effort forward.
• Big Picture Thinking Balanced by the Details – This role requires this person to dream what is possible while also being pragmatic about how to execute these ideas.

Salary and Total Rewards Package:

Starting pay range: $70,000 to $80,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.