Senior Manager, Consumer Insights

About Harry’s 

Harry’s Inc. started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harry’s has expanded to Canada and Europe, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo and Cat Person, and made our first brand acquisition with Lumē. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 5 or 500, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback.

Harry’s is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom (remember what 2019 was like?)

About the Role

We are looking for a creative and curious insights expert to lead consumer learning for the Harry’s brand and help keep us on the leading edge of men’s personal care.  As a Senior Manager of Insights, you will represent the voice of our consumers to inform business decisions and unlock growth opportunities across our marketing, DTC/retail, and innovation teams. You will be the expert on category consumers and the competitive market to identify and answer critical business questions with recommendations based on robust and reliable custom research.

What you will accomplish:

• Be the expert in understanding our core consumer segments  (attitudes, behaviors, values) and emerging trends likely to influence their future habits
• Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage 
• Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
• Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
• Effectively synthesize and communicate insights from all work to the brand team, external partners and senior management by distilling results to essential learning and recommendations that enable rapid decisions
• Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumer and the category

This should describe you:

• Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Crafty and creative – You look for creative solutions and aren’t afraid to get scrappy when appropriate.  You are focused on delivering against learning objectives and timelines and build research approaches to suit.  You are equally comfortable executing research projects on your own or working with external partners
• Insights thought leader – You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
• Self-Sufficient - You are comfortable using self-service quantitative and qualitative research tools with strong experience in brand, advertising, innovation, and category insights
• Skilled data storyteller – You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
• Unwaveringly objective – You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or prior learning
• You geek out on the idea of building a learning plan and executing DIY research to unlock business growth and product offerings that appeal to an ever wider base of loyal customers
• You take great pride in your work, but don’t take yourself too seriously
• You have 6-8 years related work experience, preferably in FMCG or packaged goods  

Here's who you'll work with

• Reports to our Sr. Director of Insights 
• Works directly with the Harry’s Brand team
• Partners with cross-functional teams including R&D, Retail & DTC, Creative, Analytics and other Insights team members across the company

Benefits and perks

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s 
• Unlimited PTO and flexible working hours
• Wellness and L&D stipends
• One month sabbatical after 5 years
• 16 weeks parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $118,000-$162,250, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

#BI-Hybrid #LI-CT1