Senior Manager, Consumer PR

The Consumer PR Senior Manager will lead consumer PR for MERIT, working closely with our Brand Director and three global PR agencies to secure sales-focused + culture-defining press for the brand. The role will encompass owning all product launch PR strategies, driving consumer trend + evergreen placements, executing media + VIP seeding programs, and working closely with MERIT’s paid marketing team to refine MERIT’s affiliate PR program. 

Responsibilities: 

• Lead the strategy and execution of consumer public relations programs across the US, UK, Canada and all new geographies
• Act as lead client connect for all of MERIT’s 3 global PR agencies; Take leading role in sourcing + hiring all future comms agencies 
• Manage consumer PR discretionary budget relating to seeding, agency fees, seeding, and events/activations
• Take a data-informed view of program progress, measured against EMV + affiliate goals. Manage ongoing program trackers and internal metrics reporting for PR program
• Lead product seeding process; execute large-scale product pushes and specialized seeding experiences tied to major launch moments that lead to brand media coverage, VIP relationship building, and social media shares
• Ideate and execute editor events for key launches 
• Stay abreast of the industry landscape and identify opportunities around topical media narratives 
• Work collaboratively with external and internal partners on cross-functional projects

Requirements:

• 5+ years of communications experience; in-house and agency beauty industry experience strongly preferred
• Program leadership experience required; especially related to: launch execution, product seeding, agency management 
• Existing media relationships and a deep knowledge of the beauty and/or consumer press landscape 
• High levels of self determination and the ability to operate in dynamic, fast-paced environments
• Exceptional written and verbal communication skills with an innate ability to build constructive relationships internally and externally with key partners
• A record of operating with good judgment and leveraging creative problem-solving skills
• Strong project management and prioritization skills
• High attention to detail
• The ability to action on constructive, creative critiques 
• The ability to be agile and thrive in a dynamic, fast moving environment

We are proud to offer a comprehensive and competitive benefits package in addition to salary compensation. The annual salary range for this role is $106,000 - $125,000 in addition to bonus potential, stock options, a 401(k) match, health benefits, paid time off and more. The final salary will be determined based on a variety of factors, including the individual's experience and qualifications.