Senior Manager, Content

Location(s):

Singapore

City/Cities:

Singapore

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

September 25, 2024

Shift:

Job Description Summary:

We are looking for a superstar content lead (Senior Manager, Content) on a permanent basis.

As a Senior Manager, Content, you will be responsible for leading the development of our campaigns for some of the world’s largest beverage brands, across ASEAN and South Pacific Markets.

What You’ll Do for Us

• Responsible for the creation and delivery of high-quality creative strategy, ideas, concepts and final creative material for the Brand/Platform Creative Content plan.
• Responsible for the progress of Brand/Platform Creative Content plan through the relevant stages of our Marketing development process.
• Creation of integrated marketing briefs with key stakeholders (Category leads, Frontline marketing ++) and lead all agency briefings
• Be the lead in influencing the system (Global, OU-Operating Unit, local market) and providing collective feedback to our agency partners to achieve clutter breaking work that works in the market
• Manage the evolution of the storytelling of brands, ensure consistency through various forms of content amplified at multiple connection points.
• Manage the development of exciting Core Creative Ideas for Regional Brands (as Operating Unit lead) and local brands, anchored on consumer insight.
• A creative trend setter mindset – be ahead of the curve in delving in new trends, new formats, technologies and platforms to connect with our consumers

Qualifications & Requirements

• Minimum 10 years’ experience working within marketing, advertising or brand communications roles.
• A clear understanding of building strong brands, driven by an insight first mindset
• A drive to experiment and learn, leading brands with fresh ideas and experiences
• Experience working in cross-functional and cross-geographical teams is preferred.
• Proven ability to effectively lead the execution of multi touch-point and/or multi market IMX (Integrated Marketing Experience) programs.
• Adept in cutting edge digital and social
• Great interpersonal skills to manage internal and external relationships.
• Ability to manage complex timelines and multiple stakeholders including agency partners.
• Ability to manage budget/cost resources for maximum efficiencies and return on investment.

Skills:

Agency Management, Communication, Connections Planning, Creativity (Inactive), Data Driven, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Influencing, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Project Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.