Senior Manager, Content Marketing

Senior Manager, Content Marketing

We’re looking for a Senior Content Marketing Manager to stand up and scale Alma’s content strategy, positioning us as a thought leader in the mental healthcare space for both our provider and consumer audiences. Your work will encompass partnering with consumer and provider growth teams to drive awareness and lead generation efforts through key content themes and projects, as well as partnering with lifecycle marketing to support full-funnel conversion. You will be responsible for establishing a content marketing strategy and key themes that resonate with our audiences.

The ideal candidate loves storytelling as much as they love data. They will understand digital best practices for content creation, publishing, and distribution, including an understanding of the tools and measurements needed to optimize and gauge success. This role will report to and partner closely with the Director of Brand Marketing, and partner closely with key stakeholders across growth, lifecycle, product marketing, and brand to build robust content programming.

What you’ll do:

• Develop a holistic content strategy (for our provider and consumer audiences) around key themes that ladder back to the overall brand narrative and business strategy 
• Partner with provider growth, consumer growth, and lifecycle marketing leadership to develop and pull content themes through the entire lifecycle journey of both audiences  
• Stand up and scale a content marketing team, as well as coordinate work with vendors, freelancers, and internal resources to develop content  
• Advise on and recommend ideal content types and mix needed to deliver against business metrics 
• Provide guidance to creative teams on optimized content creation – length, narrative, structure, etc. – based on platform best practices 
• Guide content delivery strategy, inclusive of ecosystems and comms mapping 
• Support test-and-learn strategies to pull content into new distribution channels 
• Partner with SEO Manager to leverage traffic-based engagement and health metrics to guide overall content web strategy 

Who you are:

• You have 6+ years of experience in content marketing and/or editorial strategy
• You have a proven track record of building robust content strategies that deliver on business metrics, with a bias toward test-and-learn and optimization 
• At least 2 years of experience leading a team, preferably overseeing both B2B and B2C work (freelance, full-time, or a combination of both) 
• You understand digital best practices for content creation, publishing, and distribution
• You are familiar with the content management toolbox, including approaches to CMS and SEO
• You have strong editorial and communication (written and verbal) skills
• You are able to tailor messages to the varied media and channels that people use to consume and process information
• You love storytelling and the art of using content to build brands 
• You are able to make complex subjects clear, easy to grasp, and compelling to consume
• You are passionate about inclusion and leveraging content to democratize information 
• You are passionate about our mission and making mental healthcare more accessible

Benefits:

• We’re a remote-first company 
• Health insurance plans through Aetna (medical, dental, and vision), including FSA & HSA plans
• 401k plan (Roth and Traditional)
• Free access to One Medical, Teladoc, and Health Advocate 
• Monthly therapy, wellness, and ClassPass fitness stipends
• Co-working space membership access
• Monthly work-from-home stipend to power your wifi, lunches, coffee, and more 
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans 
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Unlimited PTO 

Salary Band: $125,000 - $160,000

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.