Senior Manager, Content Marketing

Yext is looking for a Senior Manager, Content Marketing to be the ultimate player/coach -- someone who can head up the team and has a big vision, but isn’t afraid to roll up their sleeves and implement. This person will play a key role in giving the Yext brand an outstanding market advantage through resourceful storytelling content and strategic distribution. But we’re not talking boilerplate, tried-and-true B2B content that collects dust on a blog; Yext has a strong point of view, and our content should provoke, engage, and educate -- and be front and center with the audiences that matter the most.
In terms of the role, you will head up the content function and be responsible for developing the editorial themes and master calendar, crafting a stable of guest writers (inside/outside the company), executive producing the Yext podcast and other marquee content initiatives, writing long-form pieces and catchy copy for advertising campaigns; and serving as the primary content editor to ensure there is high quality and consistency with everything we produce. You will work closely with the integrated marketing, communications, social media, growth marketing, product marketing, and sales teams on critical initiatives, partner with the Yext Creative Studio to help reinvent our content experiences, and team up with the data and insights team to ensure that we can make our narratives more persuasive with data. You’ll also be a key contributor to brand campaigns (from ideation to execution) and work with the CEO and other key executives.
What You’ll Do

• Develop key content themes that have a strong POV and build an accompanying editorial calendar
• Create and implement a guest editorial program incorporating internal and external voices to help diversify and amplify our storytelling
• Concept, write and edit -- a lot!
• Executive produce stand-out content experiences, including the Yext podcast and other creative programs
• Use data and analytics to continually measure the impact of content and optimize content marketing programs across all channels
• Be customer-obsessed and anticipate what they want to know and how to best deliver the message so that they are inclined to take the next action
• Manage a small team of content strategists and collaborate across marketing, sales, and other departments on key initiatives

What You Have

• Bachelor’s Degree, relevant educational credentials, or similar college level education
• A proven portfolio of content initiatives that have helped moved a company forward
• Impeccable writing and editing skills
• Experience working in tech or a hyper-growth organization
• Excellent people management and development skills
• Interest in working in a highly cross-functional environment
• Understanding of media and how to scale content
• Ability to come up with creative concepts and use humor where/when appropriate

#LI-PV1

The base salary at the time of hire for this position is expected to be between $112,950 - $188,500. Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits, and successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.