Senior Manager, Conversion Optimization

Job Description

Are you passionate about helping Allegro improve conversion of each customer visit, and directly contribute to the platform GMV growth? Join our team as a Senior Manager, Conversion Optimization.

In this role, you will be responsible for

• Single-threaded Conversion leadership: Be the company wide Conversion owner - it is one of the key input metrics driving our GMV, so a very important KPI for the organization

• Identify improvement opportunities: Identify conversion blockers / improvement opportunities for the whole platform (both product and non-product opportunities) by working with various cross-functional teams (Marketing, Technology, Commerce, Campaigns etc.). Identify targeted opportunities for specific categories, channels (app, desktop, web) and traffic sources. 

• Implement improvement programs: Prioritize among potential conversion improvement opportunities, and build alignment with different cross-functional teams who own respective initiatives. Implement the initiatives via structured and regular Value Creation Programs

• Data-Driven Forecasting and Budgeting: Utilize historical data, current trends, and predictive analytics to forecast future conversion trends, and develop a Conversion Alerting System (working with Analytics team). This will aid in making informed decisions and preparing for market shifts. This role will play a focal role in forecasting conversion for annual budgeting but also for specific trade plan events e.g. smart week, black week, X-mas, etc. 

• Support Product Decisions: Work closely with our Product and Tech teams, ensuring that any new feature launches have a positive impact on conversion. Assess the impact of feature launches on conversion at overall level, as well as by channel, customer segment etc.

• Category-Level Conversion Management: Analyze conversion specific to each product category. Tailor strategies to match category needs, ensuring targeted conversion improvements for each category.

We are looking for people who have

• Strategic Thinking: Ability to conceptualize and implement overarching conversion improvement strategies that align with business goals and the dynamic e-commerce market.

• Analytical Skills: Capable of analyzing vast amounts of data to extract meaningful insights and make important business decisions. Proficiency in a range of analytical tools including Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. General knowledge of Big Query is a plus.

• Functional knowledge: Familiarity with e-commerce platforms is a plus.. Previous experience managing conversion improvement programs is a plus. Experience of working with product / tech teams is also a plus.

• Competitive Analysis: Ability to assess the market, identify competitors' strategies, and benchmark our performance to stay ahead.

• Communication Skills: Capable of clearly conveying strategies, insights, and results to both technical and non-technical stakeholders. Knowledge of English (C1 level) is required.

• Collaboration: Ability to work seamlessly with various departments, from marketing and commerce to product/tech teams, ensuring aligned and synergistic strategies

What we are offering

• A hybrid work model. Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)

• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)

• English classes that we pay for related to the specific nature of your job

• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise

• Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)

• If you want to learn more, check it out for yourself