Senior Manager, CRM Campaign Strategy

Description
Company: Oak Street Health
Title: Senior Manager, CRM Campaign Strategy
Location: Chicago, IL or Remote
Role Description:
Oak Street Health is seeking a full-time Senior Manager, CRM Campaign Strategy to plan, execute, and optimize CRM lifecycle campaigns. This role will manage a team of campaign associates and partner cross-functionally to create connected digital journeys in email, SMS, direct mail, voice, etc. that support our on-going patient acquisition, engagement and retention efforts.
Core Responsibilities:

• Responsible for ongoing development and optimization of CRM campaigns that support new patient growth, as well as current patient engagement and retention
• Identify opportunities to implement advanced CRM and direct marketing techniques, including dynamic content, triggered messaging, and personalization
• Develop a contact targeting strategy to optimize touchpoints across all CRM channels, including email, SMS, direct mail, and voice
• Support strategy development for new personas and audience based capabilities (e.g. caregivers, insurance agents)
• Oversee design, development, and deployment of assets (emails, SMS, direct mail, forms, landing pages, etc)
• Monitor deliverability and campaign performance to proactively identify and troubleshoot operational issues
• Develop performance reporting to inform stakeholders, generate insights, and recommend optimizations
• Manage and execute an A/B testing and experimentation plan to optimize messaging and cadence for prospect and patient communications
• Represent the CRM team as a subject matter expert on data-driven journey-based marketing
• Work closely with business owners to identify ways to improve direct marketing campaign performance and designs
• Other duties as assigned

What are we looking for?

• 8+ years experience in CRM campaign strategy and channel planning, preferably in healthcare
• Experience developing highly effective integrated CRM campaigns in a Marketing Automation Platform (Marketo, Pardot, Hubspot, Eloqua)
• Well-rounded marketer with experience executing patient-centric journeys in email, SMS, and direct mail
• Deep understanding of customer analytics, database marketing, and developing test plans
• Passionate about improving the patient experience
• Familiar with inbound/outbound lead generation, lead scoring and routing strategies
• Track record of leading and developing a team
• Proficiency with HTML, CSS, SQL
• Knowledge of data privacy laws including CAN-SPAM, CCPA, HIPAA
• Strong project management and communication skills
• US work authorization
• Someone who embodies being "Oaky"

What does being "Oaky" look like?

• Radiating positive energy
• Assuming good intentions
• Creating an unmatched patient experience
• Driving clinical excellence
• Taking ownership and delivering results
• Being relentlessly determined

Why Oak Street Health?
Oak Street Health is on a mission to "Rebuild healthcare as it should be'', providing personalized primary care for older adults on Medicare, with the goal of keeping patients healthy and living life to the fullest. Our innovative care model is centered right in our patient's communities, and focused on the quality of care over volume of services. We're an organization on the move! With over 150 locations and an ambitious growth trajectory, Oak Street Health is attracting and cultivating team members who embody "Oaky" values and passion for our mission.
Oak Street Health Benefits:

• Mission-focused career impacting change and measurably improving health outcomes for medicare patients
• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply.
Learn more at www.oakstreethealth.com/diversity-equity-and-inclusion-at-oak-street-health