Senior Manager, Customer Campaign Marketing

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Senior Manager of Customer Campaign Marketing will drive the coordinated marketing strategies and programs for full funnel customer-based campaigns. You will have a tight pulse on our global customer base, work to elevate the voice of these customers, and encourage engagement of our customer advocate base.

This role will build, lead, and complete the marketing strategy and messaging for the customer campaign program, while providing building blocks for product-specific collaborator teams to activate and use the campaign strategy and content across their lifecycle marketing channels.

This role also encompasses the creation and evangelism through customer stories, video content creation, webinars, and speaking opportunities at major industry events. Including cross-Digital Media products, including Creative Cloud, Acrobat, Adobe Stock, Substance and Frame.

You will work closely with the Customer Success, Sales and Marketing teams globally, identifying references, building strong relationships with these customers at all levels including executive, driving conversations that identify key business information and results for content material creation and marketing deployment.

You will capture customer insights through research studies, enable sales to use customer feedback and data to create and optimize customer programs, identify problems, and implement strategies to accelerate growth of retention and advocates for both public and within community voice. This includes leading the design and development of customer boards and roundtables.

Success in this role requires developing an understanding of product positioning, sales process, customer perceptions and considerations, as well as the competitive landscape, and using this knowledge to lead reference requirements, priorities, messages and content development.

What you'll do

• Develop customer advocacy lifecycle campaigns and customer journeys based off strategic priorities to drive retention, education, and advocacy, within our existing customer base.
• Build a strong portfolio of customer success stories and content that fulfills the requirements of Digital Media collaborators to be used by marketing to create customer assets including written case studies (blogs, infographics, quotable), sales materials, customer videos, etc.
• Lead customer reference program to identify, recruit, and match customer advocates and insights that can be used internally and externally to support the sales cycle, marketing activities, analyst relations, and strategic partnerships.
• Lead the customer speaking engagement strategy, including key flagship Adobe events such as Adobe MAX and Adobe Summit.
• Builds Customer Insights programs, including research studies, Customer Advisory Boards (CABs), and Roundtables.
• Lead strategic roadmap development, editorial programming, design, campaign execution, test and learn agenda, program optimizations, and value measurement across campaigns and lifecycle programs.
• Effectively communicate customer engagement strategies and performance to the broader digital marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed.
• Work with in-house and agency resources to produce engaging content for multi-channel campaigns that may include email, display ads, video, digital, webinars, workshops, conferences, and more.
• Creative and forward-thinking. You think on your feet and are willing to learn. You have perseverance.
• Problem-solver who is analytical and innovative.
• Provide measurement reports on the efficiency and status of the program to key collaborators through executive leadership.

Requirements

• Consistent record in marketing, with a minimum of 5+ years working in marketing
• Organized, bold, and high-energy performer that can adopt and navigate a fast-paced, ever-shifting environment with a positive demeanor
• Experience in establishing strong working relationships both internally and externally, quickly establishing trust and credibility, particularly with senior executives in large strategic customer accounts
• Strong project management skills including conceptualization, driving alignment, planning resources, handling objectives, delivering analysis and recommendations
• Confident communicator who can communicate priorities and ideas as well as influence across partners and organizations.
• Problem solver who is proactive, analytical, and innovative.
• Bachelors Degree in marketing, business or a related field

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.