Senior Manager, Customer Marketing

About Procare

Our mission is to simplify childcare operations and create meaningful connections by providing technology, expertise, and unparalleled service.

Procare Solutions is the #1 name in childcare software – used by more than 35,000 childcare businesses across the country. For over 30 years, childcare professionals have looked to Procare to provide real-time information for making critical decisions, maintaining compliance with local and state regulations, and adhering to business best practices.

We make childcare management run smoothly, so that our customers can spend more time focusing on the kiddos, not back office administrative duties.

A little about the role…

The Sr. Manager/Director, Customer Marketing understands that business needs change – and you adapt to meet those needs. You are a strategic and analytical thinker who is passionate about driving business growth through creating customer advocates. This person takes a very customer-focused approach to help our brand keep our competitive edge through various marketing methods.

What You’ll Do

• Building out an advocacy program, promoting our customers’ best practices and sharing their stories through PR, case studies and webinars
• Creating content that showcases our customers' successes
• Overseeing customer speaker recruitment and management, utilizing Pendo and additional outreach
• Managing a customer newsletter and supporting other customer communications, including In-App messaging
• Building relationships with customers to increase cross-sell and upsell opportunities, and payment processing attachment rates
• Supporting the execution of integrated customer communication programs across a variety of channels such as email, website, webinars, events, social media and more
• Leveraging data to inform decision-making and optimizing programs to drive growth
• Conducting A/B tests to optimize marketing campaigns
• Marketing automation platforms (Oracle/Eloqua, Adobe/Marketo or Salesforce/Pardot)
• Creating campaigns and reports in Salesforce.com
• Working collaboratively across teams, including product, support, implementations, and account teams
• Analyze churn and retention data to determine customer outreach programs
• Understands Procare customer segments to determine target growth programs
• Involvement in customer user groups and advisory boards
• Support the End-of-Life migrations for Procare acquisitions

Requirements

Our Ideal Candidate will have…

• 3-7 years in customer marketing or demand generation
• Bachelor's degree with emphasis on communications, marketing, or business
• Familiarity and hands-on experience with B2B marketing tools such as Pardot, Marketo, or Oracle/Eloqua
• Hands-on experience with Salesforce.com
• Familiarity with In-App tools (Pendo)
• Experience in growing a successful customer marketing or advocacy programs
• Interpersonal skills to help nurture customer relationships and work with cross-functional teams
• Great energy, attention to detail and project management abilities
• Demonstrated success in effectively partnering with Support, Sales, Product and other internal and external stakeholders
• Ability to prioritize, multi-task and thrive in a fast-paced environment
• Initiative to drive change
• Strong analytical skills and data-driven thinking; ability to use data and insights to drive future business decisions

Benefits

Why Procare?

• Excellent comprehensive benefits packages including: medical, dental, & vision plans- choose the plan best for you
• HSA option with employer contributions of $50/month
• Vacation time, holidays, sick days, volunteer & personal days
• 401K Plan with employer match and immediate vesting
• Medical, Dependent Care, and Transportation FSA Plans
• Paid Parental Leave
• Company paid Short and Long-Term disability and Life Insurance
• RTD EcoPass for all Denver employees
• Tuition Reimbursement up to $2,000/year and continued Professional Development
• Free access to our Employee Assistance Program with 24/7 live support
• Casual workplace environment
• Some meals provided
• Voluntary Pet Insurance
• Prime downtown location close to restaurants and entertainment
• Promote from within- excellent career paths

Salary

$90k-$120k DOE

Location

This position can be based in any of our Procare Offices or fully remote. We are currently in a flexible hybrid in-office/remote working model based on local COVID-19 health regulations and business needs. Candidates must be willing and able to work from our Denver office a few days a week.